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What if your book wasn't the final product, but the first step to a six-figure business? Many authors pour their hearts into writing and publishing a book, only to struggle with author marketing and visibility, wondering if it will ever lead to a real, lasting income. Allison Lane and Julie Chenell dive into a new path for authors, one where your book becomes a powerful tool for a scalable business, not just a one-time sale.

Julie, a digital marketer who built a multi-million dollar business without a book, shares her framework for finding your readers and monetizing your expertise without guesswork. This is a must-listen for anyone who wants to write a book, launch a book, or publish their work with a clear strategy for success and sustainable income.

In this episode, Allison and Julie discuss:

• [00:02] Why book sales alone won’t create a six-figure income
• [00:06] The “Hawaii journey” analogy for author monetization
• [00:10] How to choose between high-ticket vs. scalable offers
• [00:13] The 3 reflection exercises to design your business model
• [00:17] Why most authors struggle to identify the real problem they solve
• [00:21] How to make six figures with your book before it’s published
• [00:24] The baker’s story: being the best isn’t enough—you need to sell
• [00:26] Julie’s one tip every author must follow

Resources Mentioned:

• Julie’s Website: https://juliechenell.com/
• Book coming out on October 26th: Million Dollar Grit by Julie Chenell (subscribe to the podcast)
• Podcast: Million Dollar Grit: https://milliondollargrit.com/
• Connect with Julie on LinkedIn: https://www.linkedin.com/in/juliechenell/
• Get Allison’s Essential Author Bio Package: https://www.lanelit.com/package

If you enjoyed today's episode and learned something new about building your author platform, please take a moment to rate and review The Author's Edge. Your support helps us reach more authors and helps us on our mission to help authors make more money from their books.

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
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How can you get more done? Allison Lane reveals her no-nonsense approach to productivity for authors, leaders, and entrepreneurs who feel overwhelmed by never-ending tasks. She walks through her personal framework for getting everything done without burning out, missing deadlines, or losing precious writing time. With lots of real-life examples, Allison shows how ditching busy work, building repeatable systems, and knowing when (and how) to delegate can totally change your workflow.

Allison also calls out common mistakes, explains her favorite tools, and emphasizes the one thing nobody else can do for you: write your book. If you're ready to spend less time tinkering and more time sharing your ideas, this episode is for you.

In this episode, Allison covers:

• 00:00 Allison shares how she manages to get everything done without burnout.
• 00:45 She focuses on practical systems instead of a nonstop hustle.
• 01:10 Her framework includes outcomes, priorities, and templates.
• 02:15 Templates save time and prevent starting from scratch.
• 03:00 She explains how smart delegation frees creative energy.
• 04:20 Staying involved ensures quality and consistency.
• 05:00 Descript and Castmagic help her repurpose content fast.
• 06:10 She compares content reuse to making new dishes from the same dough.
• 06:45 Organized folders keep her team aligned and efficient.
• 07:15 Systems protect focus and eliminate wasted effort.
• 07:45 She challenges listeners to turn one task into a system.
• 08:00 Allison ends by urging authors to spend time writing, not editing.

Resources Mentioned:

• Allison Lane’s website: https://www.lanelit.com/
• Kajabi – https://app.kajabi.com/r/XHNMfLXC
• Sneha HireMath’s Kajabi Template Pack: https://www.snehahiremath.com/kajabi-template-shop
• Descript – a tool used to edit podcasts: https://get.descript.com/mew7wqdktfsm
• Castmagic – an AI tool that extracts content: https://app.castmagic.io/
• Connect with Allison on LinkedIn: https://www.linkedin.com/in/allisonlanelit/

Ready to get more done without burning out? Tune in to this episode of The Author’s Edge and learn how to use systems, delegation, and templates to keep your author activities running smoothly.

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe for more tips and insights on writing and publishing!
👍 Like, comment, and share this video if you found it helpful!

Send me a text!

Are you dreaming of a book deal, a keynote speech, or a fellowship but feel like those opportunities are out of reach? What if the secret to getting published and boosting your author visibility has nothing to do with your social media metrics or resume? This episode is all about reverse engineering your author marketing to get chosen for the rooms you belong in.

Join host Allison Lane and guest Dr. Vicki Johnson, author of Pitch Your Potential, as they reveal the biggest mistake authors make when pitching themselves and the mindset shift you need to make to land your dream opportunities. You'll learn how to stop comparing yourself to others, overcome imposter syndrome, and get clear on your mission so you can attract the right opportunities without guesswork.

Tune in to discover how to create a compelling vision of your future and unleash your full potential.

In this episode, Allison and Dr. Vicki discuss:

• [00:01:45] Discover the #1 mistake authors make when pitching their work.
• [00:05:00] Learn the mindset shift you need to build real authority.
• [00:09:20] Find out why you need to stop waiting for permission and create your own opportunities.
• [00:15:20] Understand how focusing on a mission, not just the opportunity, changes everything.
• [00:22:00] Get actionable tips on how to use LinkedIn to find book deals and get noticed.

Dr. Vicki Johnson, a speaker, author, and four-time fellowship winner, helps ambitious professionals secure elite opportunities by teaching persuasive communication strategies. As the founder of ProFellow and a social entrepreneur, her methods have helped her community win over $500 million in merit-based funding awards.

Resources Mentioned:

• Dr. Vicki’s Site: https://www.drvickijohnson.com
• Pro-Fellow: A platform with a free database of fellowships and fully-funded graduate programs: https://www.profellow.com/
• Dr. Vicki’s Book: Pitch Your Potential: The Formula for Winning Dream Jobs, Awards, and Elite Opportunities: https://bookshop.org/a/55773/9781394328260
• Connect with Dr. Vicki on LinkedIn: https://www.linkedin.com/in/vjohnson1

If you found value in today's episode and feel inspired to go bolder in your author journey, please share this with a fellow author who needs this message. Don’t forget to rate and review the podcast; your support helps us reach more authors just like you.

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe for more tips and insights on writing and publishing!
👍 Like, comment, and share this video if you found it helpful!