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Avoid BFCM Subscription Churn: What Most Brands Miss

Avoid BFCM Subscription Churn: What Most Brands Miss

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 Black Friday Cyber Monday can be a goldmine for subscription brands - or a churn nightmare.

In this episode of Subscription Prescription, we walk through exactly how to structure your BFCM strategy so you don’t sacrifice margin or long-term LTV. Most brands treat this like a cash grab. I’ll show you how to approach it more strategically.

Here’s what we cover:

How to prevent subscribers from canceling to chase your BFCM offer

What to include in your onboarding and billing reminder emails

Why discounted subscribers churn - and what to do about it

If you run a subscription brand and want to make Q4 your strongest quarter yet, this episode is for you.

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#subscriptions #ecommerce #BFCM #retention #dtc #blackfriday #cybermonday
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