Avoiding Frustration 101 when Implementing Technology
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Avoiding Frustration 101 when Implementing Technology
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How to approach the challenge of technology adoption? Agricultural technologies hold immense potential and promise for improvement, yet their adoption often involves striking a delicate balance of risk-taking and co-development between innovators and growers.
Frederick Hiam is cautious about being such early adopters they shoulder all the risk, yet they believe that waiting for fully developed solutions to simply be delivered to farmers is unlikely to hit the mark. Jamie Lockhart, Managing Director, discusses their approach. Collaborate with developers from the outset - “Start with the problem we need answering,” so that co-development benefits both parties— delivering tailored, practical solutions, while also advancing innovation in a meaningful, efficient way.
This episode forms part of our Back to the Future project, for Agri-TechE's 10th birthday celebrations.
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