Book 101 Review, in its sixth season, features Vitalii Khyzhniak, a Social Shopping Expert and TikTok Shop Strategist, as a guest, offering a timely and insightful conversation on how content, commerce, and community intersect in today’s digital economy. In this episode, Vitalii breaks down the evolution of social shopping and explains how platforms like TikTok Shop are reshaping the way brands, creators, and entrepreneurs sell products by turning storytelling and short-form video into powerful revenue engines. The discussion explores practical strategies behind audience trust, authentic engagement, and conversion—highlighting why modern consumers buy through connection rather than traditional advertising. Listeners gain clarity on how creators and businesses can position themselves for success in a fast-moving marketplace by aligning content strategy with consumer behavior and platform dynamics. Through this forward-looking dialogue, Book 101 Review expands beyond books alone, examining the narratives, systems, and strategies that define influence, entrepreneurship, and sustainable growth in the age of social commerce.
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Book 101 Review, in its sixth season, features Vitalii Khyzhniak, a Social Shopping Expert and TikTok Shop Strategist, as a guest, offering a timely and insightful conversation on how content, commerce, and community intersect in today’s digital economy. In this episode, Vitalii breaks down the evolution of social shopping and explains how platforms like TikTok Shop are reshaping the way brands, creators, and entrepreneurs sell products by turning storytelling and short-form video into powerful revenue engines. The discussion explores practical strategies behind audience trust, authentic engagement, and conversion—highlighting why modern consumers buy through connection rather than traditional advertising. Listeners gain clarity on how creators and businesses can position themselves for success in a fast-moving marketplace by aligning content strategy with consumer behavior and platform dynamics. Through this forward-looking dialogue, Book 101 Review expands beyond books alone, examining the narratives, systems, and strategies that define influence, entrepreneurship, and sustainable growth in the age of social commerce.
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Vitalii Khyzhniak
Social Shopping Expert | TikTok Shop Strategist
For 8+ years, I've been in the trenches—Amazon, Walmart, TikTok Shop, Shopify—building the systems that turn platforms into profit centers while most brands were still figuring out their first marketplace listing. I hired my first team when "discovery commerce" was just a theory. Today, I lead over 100 specialists and manage strategy for brands like SanDisk, Faber-Castell, and Mellanni.
I don't chase trends. I build frameworks.
While others talk about going viral, I'm building scalable affiliate pipelines, hero-product strategies, and repeatable content systems that generate predictable revenue—not lucky moments. I've watched ecommerce shift from intent-based search to discovery-driven platforms, and I've rebuilt entire operational models to match.
Based between the U.S. and Poland, I bring a global lens most strategists miss. My work lives at the intersection of performance, operations, and team leadership—helping founders and growth leaders move beyond traditional playbooks and build systems that actually perform.
No fluff. No agency pitch decks. Just actionable frameworks, real data, and strategic clarity for brands ready to scale in 2026 and beyond.
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