Welcome to another episode of B2B Marketing and More with Pam Didner. I haven't done a lot of episodes lately. That's because I was busy writing a novel! Yes, I'm writing a novel. I will tell you more little later in a different episode.

However, for this episode, I have a special guest for you, Agnes Fotino O'Connell, a Director of Sales Operations & Demand Generation for HMI Performance Incentive.

We met at the B2BMX Conference in February. Agnes came to my workshop, and we hit it off right there. At that time, I was talking about sales enablement. Agnes told me that's something she's been doing for quite some time now.

So, I invited Agnes to my podcast to talk specifically about a couple of things: how to better support sales and how to align sales and marketing for demand generation success.

A big hello from Raleigh, North Carolina, and welcome to another B2B Marketing & More episode!

For this final episode of 2022, I will highlight some episodes I think are especially helpful for my B2B peeps and listeners. So let's get started!

Since I love to travel, I thought I'd take you on a trip with me today. It's a sales journey, but this includes some special stops. At each stop, an expert guest from this year will share tips and tricks to help you improve your sales and marketing chops and reach more ideal customers.

• Carla Johnson is a marketing and innovation strategist, keynote speaker, and author of ten books. In her latest book RE:Think Innovation, Carla breaks down the process that the world's most prolific innovators use to consistently develop great ideas.
• AJ Wilcox specializes in paid ads for LinkedIn. AJ is a LinkedIn Ads Fanatic, host of The LinkedIn Ads Show, and founder of B2Linked, the Linkedin advertising agency.
• Ryan Staley is a sales professional, the CEO and the founder of Whale Boss. Ryan is a fantastic, high-performance salesperson who helps founders and revenue leaders implement 7 and 8 figure sales operating systems in less than three months.
• Erika Heald is a founder and the lead consultant at Erika Heald Marketing Consulting, Fractional Content Marketing Leader, and Executive Ghostwriter. Through her work, Erika helps many SaaS startups.

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If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.

You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

Welcome to another episode of B2B Marketing & More with Pam. My guest today is Chris Carr, founder and CEO of the digital marketing agency Farotech.

Tune in to learn how to boost content promotion, and improve your digital marketing with programmatic advertising.

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If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.

You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

Welcome, and thank you for listening to B2B Marketing and More with Pam. My guest today is Tracy Niehaus.

Tracy is the board member for MPro, Marketing Professionals in MHI Association and MHI for Material Handling Industry Association. She is also a Senior Marketing Director for Vanderlande, a Dutch company with a 75-year history.

In this podcast episode, Tracy shares important steps to help you create an account-based marketing strategy.

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If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.

You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

Welcome to another B2B Marketing and More episode. My guest is Jeremy Shere. He is the founder and CEO of Connversa Podcasting and the host of the B2B Content Show.

Jeremy is an expert in this field and has been doing podcasting for a long time. Today we talk about the do's and don'ts of B2B podcasting and how to showcase value add if you want to use a podcast as a content marketing channel.

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If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.

You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More with Pam.

Today I have a special guest. Stacey Danheiser is the founder and CMO of SHAKE Marketing Group and a host for Soar Marketing Society, a community on Mighty Network. So if you are interested in joining, check that out.

Stacey has worked with many companies simultaneously, being in the CMO positions. Now, she is a mentor and has also created many marketing training programs for B2B Marketers.

Today we talk about top B2B marketing competencies.

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If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.

You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

A big hello from Raleigh, North Carolina. Welcome to another SOLO episode where I answer a common B2B marketing question people always ask during my sessions and workshops.

That question is: what is the difference between ICP (Ideal Customer Profile) and Buyer Persona? Then, the next question is when and where to use an ICP and Buyer Persona?

In today's episode, I will:

1. Cover the differences between the two
2. Give specific examples of when to use ICP and buyer personas

So, what are the differences between ICP and Buyer Personas?

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If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.

You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More with Pam. Christina Del Villar is my guest today.

Christina is a B2B marketer, speaker, and author of the Sway book about marketing strategy, revenue and growth.

Our topic today is about communicating marketing to the C-Suite. As we all know, marketing tends to be very complicated, and many marketers have a hard time helping their C-Suite understand marketing's impact.

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If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.

You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.