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What does it really take to build something that lasts? After my fascinating conversation with Maximilian Cooper, founder of Gumball 3000, I felt compelled to share the powerful insights that resonated most with me about consistency, community-building, and turning passion into global impact.

Twenty-six years of unwavering dedication has transformed Gumball 3000 from a car rally into one of the world's most recognizable lifestyle brands. Max's journey – from fashion student to model to race car driver to visionary entrepreneur – demonstrates the power of staying true to your vision through challenges. Despite the glamorous appearance, Gumball didn't generate profits for its first three years, yet Max persisted. This mirrors my own experience with Basketball Nation, where consistency through difficulties has been crucial to our growth.

What makes Gumball truly special isn't just luxury vehicles but its ability to unite people across traditional boundaries. The events bring together hedge fund managers, skateboarders, world leaders, entrepreneurs and creatives in a shared space of passion. This concept of community as "future building" is transformative – when people rally around shared values, they create structures that can ultimately reshape nations. Through Basketball Nation and our expanding network of sports media initiatives, we're similarly committed to connecting people across continents through the universal language of sports.

The conversation with Max has expanded my vision for what's possible when you persistently nurture community and refuse to quit at the first obstacle. If you haven't already, I encourage you to watch the full interview with Maximilian Cooper and explore our other episodes as we continue building a global platform that connects, inspires, and creates lasting impact. Subscribe, comment, and join us on this journey!

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From fashion to fast cars – the incredible journey of a cultural icon.

In this electrifying episode of Beyond The Athlete, we’re joined by Maximillion Cooper, the visionary behind the world famous Gumball 3000. From leaving home at 18 to pursue fashion in London, modelling for top brands, and diving into motorsport culture, Maximillion’s story is one of bold moves, creative ambition, and building a lifestyle empire from the ground up.

What to Expect:
• Life lessons from leaving home young
• Behind the scenes of the fashion & modelling industry
• The birth of Gumball 3000 and its cultural impact
• The fusion of style, sport, and spectacle
• Insights on entrepreneurship, branding, and legacy

You can also watch the full episode on YouTube: https://youtu.be/mFuqgM4PacY?si=9Ehfh2tJVb798S0f

Support the show

Instagram Links:
Beyond The Athlete - https://instagram.com/beyondtheathletepod?utm_source=qr
Basketball Nxtion - https://instagram.com/basketballnxtion?utm_source=qr
Coach David - https://instagram.com/coachdavidbbn?utm_source=qr