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BRANDED WOR(L)DS

BRANDED WOR(L)DS

Auteur(s): Hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe)
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À propos de cet audio

 Branded WOR(L)DS – A Transatlantic Dialogue is a monthly podcast hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe). Together, they explore the evolving landscape of branding, culture, and sustainability on both sides of the Atlantic. It’s a unique conversation between continents, combining sharp insight, industry know-how, and personal dialogue to uncover how brands are navigating global challenges. Why the Name "Branded WOR(L)DS"? The title is a deliberate play on words: • "Branded Worlds" represents the global universe of branding, design, and communication. • "Branded Words" (with the parenthetical L) underlines the role of language, story, and meaning in branding. This duality reflects the core of the podcast: where products meet purpose, and messages shape markets.Steven Baumgaertner Marketing Marketing et ventes Politique Réussite personnelle Sciences sociales Économie
Épisodes
  • From Garage to Global Brands – The Journey of Torsten Jansson and New Wave Group

    From Garage to Global Brands – The Journey of Torsten Jansson and New Wave Group
    Nov 9 2025

    From a small Swedish town to a global portfolio of over 40 brands, Torsten Jansson has built New Wave Group on patience, craftsmanship, and long-term vision. In this episode, Steven and Jeff talk with the founder and CEO about leading with independence, protecting creativity through growth, and why building slow might be the fastest way to truly matter.
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    47 min
  • Leading by Example – How Showdown Displays Builds Culture, Purpose, and Global Impact with John Bruellman, CEO

    Leading by Example – How Showdown Displays Builds Culture, Purpose, and Global Impact with John Bruellman, CEO
    Oct 26 2025

    From Minnesota to markets around the world, John Bruellman has led Showdown Displays with one clear belief: people come before profits. In this episode, Steven and Jeff talk with the CEO and visionary leader about how to scale culture across continents, balance innovation with empathy, and turn purpose into real-world impact. From social initiatives in Guatemala to building a global community of makers, this conversation is a masterclass in leading with integrity — and standing tall for what truly matters.
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    47 min
  • Leading with Purpose from Sweden to the World – How values, networks, and mentoring shape lasting impact

    Leading with Purpose from Sweden to the World – How values, networks, and mentoring shape lasting impact
    Oct 12 2025

    From mentoring young professionals to redefining sustainability as opportunity – Kjell Harbom has shaped the promotional products industry for decades. In this episode, Steven and Jeff talk with the Swedish thought leader about why relationships matter more than clicks, how nature influences leadership, and what it means to create genuine value beyond profit.
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    34 min
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