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BRANDED WOR(L)DS

BRANDED WOR(L)DS

Auteur(s): Hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe)
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 Branded WOR(L)DS – A Transatlantic Dialogue is a monthly podcast hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe). Together, they explore the evolving landscape of branding, culture, and sustainability on both sides of the Atlantic. It’s a unique conversation between continents, combining sharp insight, industry know-how, and personal dialogue to uncover how brands are navigating global challenges. Why the Name "Branded WOR(L)DS"? The title is a deliberate play on words: • "Branded Worlds" represents the global universe of branding, design, and communication. • "Branded Words" (with the parenthetical L) underlines the role of language, story, and meaning in branding. This duality reflects the core of the podcast: where products meet purpose, and messages shape markets.Steven Baumgaertner Marketing Marketing et ventes Politique Réussite personnelle Sciences sociales Économie
Épisodes
  • Branded Wor(l)ds – A Transatlantic Dialogue l Episode 4

    Branded Wor(l)ds – A Transatlantic Dialogue l Episode 4
    Jul 13 2025

    Threads Across Oceans – How Vantage and Lynka Stitch Together a Global Apparel Alliance

    In this episode of BRANDED WOR(L)DS – A Transatlantic Dialogue, we sit down with two industry leaders: Rob Watson (Vantage Apparel, USA) and John Lynch (Lynka, Poland).

    Together, they share the story of a transatlantic partnership built not just on business, but on trust, shared values, and bold leadership. From navigating cultural differences to launching humanitarian initiatives like Corporate Aid for Ukraine, this conversation reveals what it takes to create global impact—one stitch at a time.

    Tune in to hear how purpose, people, and partnership shape the future of branded apparel.
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    39 min
  • Branded Wor(l)ds – A Transatlantic Dialogue l Episode 3

    Branded Wor(l)ds – A Transatlantic Dialogue l Episode 3
    Jun 29 2025

    Learning to Lead: How GXN and Executive Education Shape the Industry’s Future

    What does it take to lead in a transforming industry?

    In this episode, we’re joined by Dr. Georgina Lack, award-winning consultant and lecturer at the University of Bath, and Michael Freter, founder of the global GXN Network and former CEO of PSI. Together, they unveil the GXN Executive Development Programme—a bold initiative designed to empower future leaders through executive education, value-based sales, and international collaboration.

    We explore:

    • Why “unlearning” is a critical leadership skill

    • What mindsets and capabilities tomorrow’s leaders need

    • How global networks can drive meaningful transformation

    A powerful conversation at the intersection of learning, leadership, and the future of our industry.
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    31 min
  • Branded Wor(l)ds – A Transatlantic Dialogue l Episode 2

    Branded Wor(l)ds – A Transatlantic Dialogue l Episode 2
    Jun 15 2025

    Joel Strömberg is Partner and Deputy CEO of the Swedish corporate fashion brand Berkeley. While usually leading operations from Gothenburg, he’s currently on a business trip in New York – right in the heart of one of the world’s most influential fashion and branding capitals. In this episode of Branded Wor(l)ds, we explore the global transformation of corporate fashion, the cultural dynamics behind branded apparel, and why what we wear at work says more about our brand than ever before.
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    43 min

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