Scott sits down with Gaby to unpack the creative systems that drive scale. They discuss the biggest testing mistakes brands make, how to set velocity without sacrificing quality, the formats that consistently win across industries, and how to turn a single founder video into a scalable creative engine.

They also dive into Meta’s new diversity and fatigue metrics, planning output via a marketing calendar, what to do when peak season hits, and where AI genuinely fits into modern creative workflows.

Chapters

00:00 Intro

00:30 Creative as the fuel for growth

00:43 Testing mistakes and audience assumptions

02:18 Creative velocity and fatigue management

05:24 Meta’s diversity and fatigue metrics

07:20 Winning creative formats by vertical

10:01 Founder-generated content that scales

13:22 Auditing complex brands

15:30 The Creative Volume Calculator explained

17:38 Using a marketing calendar to forecast output

19:18 Refreshing winners for BFCM

21:03 AI’s role in creative

26:50 The creative team of 2026

CTA: Book a Creative Audit → bluesensedigital.com.au

Key Takeaways

• Why “creative velocity” is the single most important growth lever
• How to identify and multiply winning assets
• How to prepare your team for the 2026 creative landscape
• Practical frameworks to blend creative intuition with performance data