Some of the most meaningful leadership lessons don’t come from business books, keynote stages, or boardrooms.

Sometimes, they come from places you don’t expect.

In this episode of Badass Softie, Dr. J.J. Peterson shares unexpected leadership insights inspired by a behind-the-scenes look at Taylor Swift and her record-breaking Eras Tour. What he expected was spectacle. What he didn’t expect was a masterclass in leadership with heart.

This episode explores what it looks like to lead at the highest level without becoming harder, colder, or smaller in the process.

You’ll hear reflections on:

• Emotional discipline and why leaders shouldn’t dump their stress downhill
• Showing up as a guide, not the hero
• How preparation creates freedom and confidence
• Why generosity and shared wins build loyalty
• What true belonging looks like on a team
• The power of owning your work, your voice, and your story

If you’re tired of leadership advice that asks you to sacrifice your humanity for success, this conversation offers a better way.

• Save it for the next time you need a reminder of the kind of leader you want to be.
• Share it with someone who feels tired of leading the “right” way and is ready for a better one.
• Or send it to a leader who needs fresh inspiration from an unexpected place.

Because the world doesn’t need more polished leaders. It needs leaders who are prepared, generous, clear — and deeply human.

That’s what being a Badass Softie looks like.

As a new year begins, many leaders feel an unspoken pressure to measure themselves against impossible standards — more growth, more output, more proof that they’re “enough.”

In this episode of Badass Softie, Dr. JJ Peterson invites listeners to pause and challenge the definition of success they’ve been handed.

Drawing from his own experiences launching businesses, leading teams, publishing a bestselling book, and creating work that mattered long before it was visible, Dr. Peterson makes a compelling case for redefining success as alignment, not achievement.

He introduces the concept of a Year of Enoughness — not as a lowering of ambition, but as a way to protect it. A definition of success that doesn’t demand burnout, self-abandonment, or the loss of creativity and joy.

Listeners will explore:

• Why achievement without alignment can still feel like failure
• How leaders unknowingly hustle for worth instead of living from it
• The difference between performative success and sustainable leadership
• A simple three-question framework to redefine success from the inside out

This episode is for leaders who are deeply driven — and quietly tired of measuring their lives by what looks impressive instead of what feels true.

If this episode resonates, share it with someone you believe is a badass softie — a leader who is ambitious, values-driven, and ready to build success without losing their humanity.

As leaders, we’re often taught that joy should wait its turn.

That celebration is something you earn after the work is done, the chaos settles, and everything feels appropriate.

But what if that belief is quietly burning us out?

In this episode of Badass Softie, Dr. JJ Peterson invites leaders to rethink joy—not as a reward, but as a leadership practice. Through a simple, human story and research-backed insight, he explores why joy isn’t denial, irresponsibility, or distraction… it’s how emotionally intelligent leaders stay resilient, creative, and deeply human.

This conversation is especially for those who feel the tension between ambition and tenderness—who are carrying a lot, leading through uncertainty, and wondering if celebration is allowed when things still feel hard.

Because joy doesn’t erase the heavy parts of life. It carries us through them.

✨ If this episode resonates, share it with someone you believe is a true Badass Softie—someone who leads with heart, carries responsibility with courage, and deserves permission to celebrate a little sooner than they think.