In this episode of Baking Therapy, hosts Benjamin and Nicole unravel the essentials of marketing for bakers. They define what marketing is and explore the various types that can elevate your baking business.

The hosts share their personal favorite marketing strategies that have proven effective in attracting and retaining clients. They also go through a curated list of actionable marketing techniques tailored specifically for baking professionals.

From social media engagement to local event participation, discover the winning ingredients that can help your business flourish and achieve sweet success in the competitive baking landscape!

Have questions or topics you'd like us to cover? We'd love to hear from you! Send your questions, feedback, or new episode ideas to bakingtherapypodcast@gmail.com. Your input helps shape future episodes and supports our baking community. Thanks for listening!

In this insightful episode of Baking Therapy, hosts Benjamin and Nicole explore the internal obstacles that bakers and pastry professionals often face. From shying away from the business aspects of baking to avoiding certain techniques out of fear, we discuss how self-doubt can hold us back from reaching our full potential.

The hosts share real-life examples from their own journeys of overcoming these barriers and the impact it has had on their craft and careers. Tune in for valuable "Do's" and "Don'ts" that will empower you to move past self-imposed limitations and embrace your full capabilities as a baker.

Join us as we encourage you to rise to the occasion, recognize your worth, and confidently pursue your baking dreams!

Have questions or topics you'd like us to cover? We'd love to hear from you! Send your questions, feedback, or new episode ideas to bakingtherapypodcast@gmail.com. Your input helps shape future episodes and supports our baking community. Thanks for listening!

Welcome back to Baking Therapy! In this episode, we shift our focus from educating ourselves to educating our clients. Hosts Benjamin and Nicole discuss the importance of clearly communicating your processes, timelines, boundaries, and what sets your work apart.

Understanding that not every customer is the right fit is crucial—and that's perfectly okay! They explore how educating potential clients can help you land the "YES" on ideal orders while also recognizing when to say "NO."

Nicole emphasizes the need to bridge the gap, especially with customers used to buying mass-produced desserts who may not grasp the value of custom creations. Tune in to learn how to kindly educate your clients, empowering them to make informed decisions that lead to meaningful connections and successful orders in your baking business!

Have questions or topics you'd like us to cover? We'd love to hear from you! Send your questions, feedback, or new episode ideas to bakingtherapypodcast@gmail.com. Your input helps shape future episodes and supports our baking community. Thanks for listening!