In today’s episode, host Solomon Williams sits down with Aya Dorado, Vice President at DEFCON 1 Marketing, to explore the intersection of automation, AI, and human psychology in marketing.

Aya shares her unique journey from automation specialist to executive leader, unpacking how DEFCON 1’s CRM solution was originally built to solve real problems for aesthetic clinics—and why it only worked thanks to the critical blend of workflow automation and genuine human connection. Hear firsthand how Aya and her team approach AI as a tool to enhance—never replace—the personal touch in their marketing, and why authentic rapport is still the key to scaling growth.

From lessons on nurturing leads to the pitfalls of relying too heavily on chatbots and the challenges of team leadership, get ready for insights you can use to future-proof your own business with smart tech and sharper people skills. Let’s dive in!

Key Moments:

03:20 Expanding Nationwide through Strategic Marketing

08:02 AI: Treat It Like a Child

10:51 Employee to Leader: A Transformation

15:27 Chatbot Frustrations Increase Customer Anger

17:22 CSAT Impact on Call Center Jobs

22:42 Employee Feedback and HR Concerns

24:19 Assessing Client Operations & Team Dynamics

29:06 Empowerment and Leadership Reflections

32:32 "Focused Growth Through Specialization"

33:20 "Building Lasting Business Relationships"

37:35 "Preference for Direct Communication"

About the guest :

Aya Dorado began her career as an automation specialist, where she quickly discovered a passion for marketing and strategic operations. With a background in psychology, Aya became fascinated by the interplay between technology, human behavior, and sales.

During the pandemic, the rapid emergence of AI platforms inspired her to deepen her knowledge, leading her to take a course on generative AI - not just learning how to use these tools, but how to build them.

Her expertise in AI and automation landed her a role at DEFCON 1 Marketing, where she expanded her skills even further, mastering the art of leveraging technology for marketing success. Aya’s journey is defined by her curiosity, adaptability, and commitment to bridging the gap between innovative tech and human-centered strategy.

How to connect Aya: https://www.linkedin.com/in/ayadorado/

About the host :

Solomon Williams is the founder of Solonox and the host of the podcast "AI Advantage." Dedicated to helping modern leaders navigate the future of technology, Solomon cuts through the noise and hype to deliver clear, insightful conversations about AI and automation. On his podcast, he shares his expertise—sometimes solo, sometimes alongside the brightest minds in tech—offering practical advice on what it really takes to grow smarter in a rapidly evolving digital world. With "AI Advantage," Solomon invites listeners to join him on a journey to decode the technologies shaping tomorrow.

Contact Solomon: