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Beauty and the Biz

Beauty and the Biz

Auteur(s): Catherine Maley MBA
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 Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.Copyright Catherine Maley, MBA Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • From $10K to Premium Practice Brand — with George Bitar, MD (Ep. 317)

    From $10K to Premium Practice Brand — with George Bitar, MD (Ep. 317)
    Jul 4 2025
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss going from a $10K loan to building a premium practice brand.. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. From $10K to Premium Practice Brand Indeed, maybe you’re building your practice with grit and duct tape. Fortunately, you’re not alone. Specifically, this week, on "Beauty and the Biz," I interviewed Dr. George Bitar. Furthermore, he is a board-certified plastic surgeon who grew up in war-torn Lebanon. Remarkably, starting with only $10,000 and a single exam room, Dr. Bitar built one of Virginia’s most respected plastic surgery brands.
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    1 h et 26 min
  • Young Practice, Big Results: Here’s How He Did It — with Carson Williams, MD (Ep. 315)

    Young Practice, Big Results: Here’s How He Did It — with Carson Williams, MD (Ep. 315)
    Jun 27 2025
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss how Carson Williams, MD made his young practice realize big results and here’s how he did it. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Young Practice, Big Results: Here’s How He Did It So how does a young plastic surgeon triple surgical volume in just one year? Luckily, you’ll find out in this week’s episode of "Beauty and the Biz." Specifically, I speak with Dr. Carson Williams MD, a facial plastic surgeon based in Leawood, Kansas. Clearly, he’s scaling his practice with strategy, speed, and precision.
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    48 min
  • Strategies to Convert More Consults — with Catherine Maley, MBA (Ep. 316)

    Strategies to Convert More Consults — with Catherine Maley, MBA (Ep. 316)
    Jun 27 2025
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss strategies to convert more consults. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Strategies to Convert More Consults Frankly, are you tired of consults that waste your time? Fortunately, it doesn’t have to stay that way once you understand the real problem.
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    22 min

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