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Beauty and the Biz

Beauty and the Biz

Auteur(s): Catherine Maley MBA
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 Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.Copyright Catherine Maley, MBA Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • 5 Shifts to Attract and Keep More Cosmetic Patients — with Catherine Maley, MBA (Ep. 328)

    5 Shifts to Attract and Keep More Cosmetic Patients — with Catherine Maley, MBA (Ep. 328)
    Sep 19 2025
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Discover the 5 Shifts to Attract and Keep More Cosmetic Patients through reviews, referrals and social exposure. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. 5 Shifts to Attract and Keep More Cosmetic Patients First, many cosmetic practices still believe discounting attracts new patients. However, the truth is that discounting is the worst way to grow revenue. Therefore, the most successful practices now grow faster. In addition, they charge more. Specifically, they do this by making five key shifts that: First, add thousands to the bottom line Next, reduce stress and staff burnout Finally, remove the need for costly ads and discounts
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    10 min
  • The Hidden Costs of Building Your Own Surgery Center — with Steven P. Davison, MD (Ep. 327)

    The Hidden Costs of Building Your Own Surgery Center — with Steven P. Davison, MD (Ep. 327)
    Sep 12 2025
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Steven Davison, MD shares his own journey through the hidden costs of building your own surgery center in competitive Washington, DC. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. The Hidden Costs of Building Your Own Surgery Center Specifically, this week on "Beauty and the Biz," I spoke with Dr. Steven Davison. Interestingly, he is a board-certified plastic and reconstructive surgeon in Washington, D.C., with more than 17 years in private practice. Also, Dr. Davison has trained generations of surgeons at Georgetown. Moreover, he's delivered more than 95 lectures worldwide. In addition, he built one of the most advanced practices in the D.C. area. In summary, that includes a two-OR, Medicare-certified surgery center — a project most surgeons would never attempt.
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    1 h et 8 min
  • Unique Practice Model — with Rod J. Rohrich, MD (Ep. 326)

    Unique Practice Model — with Rod J. Rohrich, MD (Ep. 326)
    Sep 5 2025
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Doctor Rod Rohrich discusses his unique practice model and what’s made him stand out in highly competitive Dallas, Texas. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Unique Practice Model Obviously, running a practice today is more complicated than ever. Indeed, staffing issues, business struggles, and patient expectations create constant challenges. Therefore, I invited Dr. Rod Rohrich, MD — board-certified plastic surgeon, educator, and founding partner of the Dallas Plastic Surgery Institute — onto the "Beauty and the Biz" podcast. Consequently, in "Rod Rohrich’s Unique Practice Model," he explains how he built one of the most effective business systems in plastic surgery.
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    49 min
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