The fastest way to grow your gym isn't more leads.

It's keeping the members you already have.

In this episode of GSDGYMS, we breaks down Part 3 of the 3 Ways Gyms Grow Revenue series: Retention, the most overlooked, most profitable, and most misunderstood growth lever in the gym business.

Most gym owners are stuck in a cycle of: More ads → More leads → More churn → Same revenue.

If your gym is growing but your bank account isn't, this episode explains exactly why.

Your gym might be busy…and still not making as much money as it should.

Most gym owners think increasing revenue means getting more members. That's usually the slowest, hardest, and most expensive way to grow. In this episode of Behind Gym Doors, Mike Arce breaks down the second of the three real ways to grow your gym and the one most owners avoid:

👉 Increasing revenue per member. Most owners believe:

• Raising prices will cause cancellations

• Members won't buy add-ons

• Selling higher tiers will hurt the culture

But the truth is the opposite. The members who pay more:

• Stay longer

• Show up more

• Get better results

• And are far less likely to cancel In this episode, you'll learn:

• The only three ways to increase revenue per member

• Why this actually improves retention instead of hurting it

• And why avoiding it is one of the main reasons gyms stay stuck

This is the same framework used by gyms doing $30k–$100k+/month with strong margins. If you want to grow without relying on more leads, more ads, or more chaos, this episode is required listening.

Want help applying this to your gym? See how we help gym owners grow profitably without chasing more leads. DM "GSD" to @GSDGyms on Instagram.

Your gym doesn't have a lead problem.

It has a leverage problem.

Most gym owners think growth only comes from running more ads.

In reality, that's just one of three levers you can pull and it's usually the weakest one.

In this episode, I break down the three real ways to get more gym members (and more revenue) without just lighting money on fire with marketing.

You'll learn:

• The 3×3 growth grid we use with gyms scaling profitably
  
  

• Why most gyms are stuck only pulling one lever
  
  

• How to grow faster without increasing ad spend
  
  

• How referrals, retention, and conversion multiply everything
  
  

• Why operational clarity beats "more leads" every time
  
  

This is the exact framework used by gyms that consistently grow month over month while everyone else stays stuck or burns out.

If you want more members, more revenue, and more profit without guessing, this episode will change how you think about growth.

Your marketing might look great…

…and still be losing you money.

Most gym owners track leads, cost per lead, close rate, and show rate... then wonder why their bank account tells a different story.

In this episode, I break down the only two numbers that actually determine whether your marketing is profitable, and why gyms that understand them make better decisions around ads, discounts, retention, and growth.

This framework is used by gyms consistently producing $30k–$50k+ per month in profit.
It's simple. It's measurable. And it removes guesswork entirely.

If you're running ads, working with an agency, or making marketing decisions without knowing these two numbers cold, this episode is required viewing.

Want the AI tool that calculates them for your gym automatically?
DM METRICS to @GSDGyms on Instagram.

Most gym owners think marketing is about getting more leads.

Last week, a gym owner told me he spent $8,000 on Meta ads and got 147 leads. His agency sent charts, graphs, the whole victory lap.

So I asked one question:

How much revenue did it produce?

He didn't know.

And that's the real problem in 2026. It's not the owner. It's not the agency. It's that almost nobody knows what the job actually is.

In this episode, I break down the gym owner's real job as the head of marketing, the only three ways revenue can grow, and a simple framework to identify which lever your gym should focus on right now.

If you're running ads, posting content, and staying "busy" with marketing, but your revenue isn't moving the way it should, watch this all the way through.

Want the AI tool that calculates which revenue lever matters most for your gym?
DM 333 to @GSDGyms on Instagram.

Listen to the audio version on the Behind Gym Doors Podcast.

Most gym owners think marketing means ads, posts, and promotions.

That mindset is exactly why most gyms stay stuck.

In this episode, we go inside the actual 2026 marketing playbook of MTK Muay Thai Kickboxing, a gym business doing roughly $140,000 per month, to show what real marketing looks like when it's built to scale.

This isn't theory.
This isn't surface-level tactics.
And this definitely isn't just ads.

You'll see how marketing touches product, pricing, retention, events, culture, and team structure—and why gyms that understand this grow differently.

If you own or manage a gym and want to build something that lasts longer than a single coach or location, this is one you'll want to watch closely.

Most gym owners think higher competition means higher risk.

In this episode, we walk through real numbers from Crowned Boxing to show why that belief often leads to missed growth, stalled momentum, and unnecessary caution.

This conversation breaks down ad spend, retention, lifetime value, and decision-making in a way every gym owner can understand... without hype or theory.

If you've ever paused ads because "it felt like the wrong month," this episode will challenge how you think about growth.

In this final episode of the season, Mike Arce reflects on a fun and successful season of interviewing exceptional gym owners. He highlights the impressive statistic that 40% of the gyms he works with now generate over $1 million in annual revenue, a significant achievement given that less than 0.5% of gyms typically reach that milestone.

The episode dives into the key factors that differentiate the most successful gym owners, focusing on three core areas: Customer Experience, Sales and Revenue & Team Building.

This episode also features a special sponsored message from Inception Telehealth and Wellness, a company that partners with gyms to provide members with access to concierge-level functional medicine, hormone optimization, and advanced lab testing at no cost to the business. Gyms partnering with them can earn a 10-15% lifetime commission on referrals.

Don't miss the exciting announcement that this podcast, has been rebranded to "The GSD Show" and will now focus on business in general, featuring a mix of solo episodes and interviews with high-achieving individuals from various industries.

Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA