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Ever wondered what's really happening behind the scenes when you tap that app icon on your phone? From the sensors tracking your every move to the complex business decisions determining which features you get access to, the world of mobile apps is fascinating.

Hannah Clayton-Langton and Hugh Williams, former VP at Google and eBay, break down why companies invest millions in app development instead of just using mobile websites. The answer lies in the incredible capabilities of your smartphone – packed with nearly 20 different sensors that apps can access to create personalised, responsive experiences. Beyond the obvious cameras and GPS, your phone contains barometers measuring elevation changes, magnetometers functioning as compasses, and accelerometers tracking how your phone accelerates and decelerates. This sensor-rich environment enables everything from fitness tracking to navigation and even fraud detection.

The differences between Android and iOS development reveal insights into how tech companies operate. At Google, Hugh explains how Android apps would pioneer new features with iOS versions "fast following" six months later after seeing user reactions. This approach highlights the careful balancing act between innovation and stability that defines modern app development. Similarly fascinating is how different devices get different experiences – laptops for deep exploration, phones for quick "snacking" interactions, and tablets for activities requiring more screen real estate.

Hugh and Hannah also discuss the business model behind app stores, with Apple and Google taking up to 30% of all purchases and subscriptions – a "tax" that's sparked legal challenges in the EU. And if you've ever wondered how some apps keeps working when you lose your connection, Hugh reveals the sophisticated caching techniques that predict when you'll lose connectivity and download content in advance (which we'll hear more about in Episode 5!). These glimpses behind the digital curtain will forever change how you think about the apps you use every day.