Discovering your authentic style isn't just about looking good—it's about reconnecting with your natural beauty and finding confidence that radiates from within. In this enlightening conversation, Christine Reed welcomes Shelli Holchek, owner of House of Color in Johnson City and Bristol, who reveals how color analysis is transforming lives across East Tennessee.

Shelli shares her fascinating journey from 24 years in education to becoming an image consultant who has served over 600 clients since opening in May 2023. As a Midwest transplant who fell in love with East Tennessee's beauty and people, she brings a fresh perspective to personal styling that goes far beyond fashion trends.

What makes House of Color unique is their holistic approach. Color analysis begins by examining your natural features in pure daylight, identifying the palette that perfectly harmonizes with your God-given coloring. But Shelli doesn't stop there—she addresses makeup (using European standards that ban 1,300 harmful ingredients compared to just 11 in the US), jewelry metals that complement your undertones, and a style analysis that considers both body architecture and personality.

The transformative power of this work extends beyond aesthetics. "There are people who have gone through life changes," Shelli explains, "and somehow their confidence has been taken from them." By reconnecting clients with their natural beauty, she helps them reclaim their self-assurance. The ultimate goal? When you're dressed as your authentic self, you can stop focusing on your appearance and start serving others.

Whether you're preparing for professional headshots, transitioning between life phases, or simply seeking to build a more intentional wardrobe, Shelli's approach offers tools—not rules—for presenting your best self to the world. Follow House of Color Johnson City, Bristol on Instagram and Facebook to see client transformations and learn about upcoming events that could change how you see yourself forever.

To help you to navigate the home buying and mortgage process, Jonathan & Steve are currently licensed in Tennessee, Florida, Georgia, South Carolina, and Virginia, contact us today at 423-491-5405 or visit www.jonathanandsteve.com.

What happens when creative passion meets entrepreneurial spirit? Suzanne McKinney's journey with Beauty in Stone Jewelry provides a masterclass in turning artistic talent into a thriving business.

Suzanne believes jewelry is the essential finishing touch that completes any outfit. "Even if you're wearing just a T-shirt and jeans, when you add beautiful jewelry, you've put the icing on the cake and expressed your personal style," she shares. This philosophy has guided her from hobbyist to professional jewelry designer, creating pieces that help women feel polished and beautiful.

Working primarily with freshwater pearls, leather, and gemstones, Suzanne crafts everything from chunky statement necklaces with interchangeable pendants to precision-cut leather bracelets adorned with hand-wired crystals. What truly distinguishes her work is the personal connection she establishes with each piece and customer. One of her most meaningful services involves transforming family heirlooms into modern, wearable jewelry—preserving sentimental value while creating fresh, contemporary designs that often bring customers to tears.

The shopping experience with Beauty in Stone goes beyond typical retail. Customers can schedule private appointments at Suzanne's home studio, or host "Sippin' Shop" events where friends gather for wine, cheese, and jewelry shopping. For those seeking a more hands-on experience, Suzanne offers jewelry-making workshops where participants create their own pieces while enjoying a ladies' night out.

Suzanne's entrepreneurial wisdom comes from decades of experience, having run a successful glass engraving business for 28 years before finding her "happy place" in jewelry design. Her advice? "Everybody will tell you why you can't do something. You just can't listen to anybody. There really isn't anything stopping you but you." This resilience has not only built her business but created a family legacy, with her daughter now running her own successful glass engraving company.

Discover Suzanne's beautiful creations at beautyinstone.com or on social media @BeautyinStoneJewelry. Contact her directly at 423-262-7840 to schedule a shopping appointment or event.

To help you to navigate the home buying and mortgage process, Jonathan & Steve are currently licensed in Tennessee, Florida, Georgia, South Carolina, and Virginia, contact us today at 423-491-5405 or visit www.jonathanandsteve.com.

Ever wonder what happens when you release your white-knuckle grip on what seems "too good to let go"? Tina Wilson's remarkable journey from portrait photographer to business maven reveals the surprising gifts that come from open hands and divine timing.

From finding her cordless phone in the freezer as an identity-starved new mom to hearing a mysterious voice on a drive home from Chattanooga, Tina's path to founding Reclaimed Home unfolds with raw honesty and unexpected turns. Her story resonates with anyone who's ever questioned their purpose or wondered if they've taken a wrong career turn.

The conversation explores how Tina's early photography success at JC Penney's portrait studio in 1991 evolved through seasons of pride, painful business lessons, and personal growth. We dive deep into the moment she received the vision for Reclaimed Home and how surrendering control created space for something far beyond her original dreams. Today, her business employs around 20 people across retail, interior design, styling services, and photography – a reality she "couldn't have been sold for a nickel" would exist a decade ago.

Tina shares her beautiful philosophy that we're all "always on the middle step" of life's staircase – reaching up for wisdom while extending a hand to those coming behind us. This perspective has transformed her approach to leadership and creating spaces that "welcome story and warmth" for families throughout Northeast Tennessee.

Whether you're questioning your professional identity, facing tough business decisions, or simply looking to create a more meaningful home environment, this conversation offers wisdom that transcends interior design. Discover why Tina considers her work "stewardship rather than entrepreneurship" and how that mindset creates exceptional experiences from the first phone call to the final pillow placement.

To help you to navigate the home buying and mortgage process, Jonathan & Steve are currently licensed in Tennessee, Florida, Georgia, South Carolina, and Virginia, contact us today at 423-491-5405 or visit www.jonathanandsteve.com.