Beth Dunn, Head of Product Experience at Agent.ai and former HubSpot content design leader, shares her journey from creating “BethBot” to developing the Sweet Spot Framework for working with AI. In this episode of Builder Stories, Beth explains how builders can use agents to amplify their strengths, fill workflow gaps, and create more space for creativity.

You’ll learn:

• How Beth “automated herself out of a job” and into more meaningful work
• The origins of the Sweet Spot archetypes and sidekick agents
• Why generalists may be superpowered in the age of AI
• How agents can evolve into adaptive teammates, not just tools
• Practical advice for builders on where to start and how to collaborate

Beth’s message to the Agent.ai community is simple: lean into the weird.

• 👉 Watch now and discover your sweet spot with AI agents.
• 🎧 Full podcast available wherever you listen.
• 🔗 Try the Sweet Spot agent here: https://blog.agent.ai/the-sweet-spot-agent

Learn more and connect with Beth Dunn:

• Beth on LinkedIn - https://www.linkedin.com/in/bethdunn/
• The Sweet Spot Sidekick Blog Post - https://blog.agent.ai/sweet-spot-sidekicks
• Beth’s Website - https://www.bethdunn.com/
• Beth Dunn’s Builder Profile - https://agent.ai/human/BethDunn_4
• Beth riding in a Waymo - https://www.linkedin.com/posts/inbound_inbound25-activity-7369810396318285825-qyY_