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Beyond Clean with ACE

Beyond Clean with ACE

Auteur(s): David Thompson
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À propos de cet audio

Here we talk about what is going on in the everyday lives of those who clean the environments the public enjoys.

It takes MORE than just cleaning like you do at home.

Listen and share.

Please feel free to leave a comment.

Come on the show, we would be glad to have you!

Copyright 2019 All rights reserved. Gestion et leadership Économie
Épisodes
  • Proven Strategies for Healthier, Safer Environments with Claudia Goddiess * BCWA S9:E14

    Proven Strategies for Healthier, Safer Environments with Claudia Goddiess * BCWA S9:E14
    Oct 23 2025
    What if the biggest threat to your cleaning business wasn’t a missed spot or a broken machine—but something hidden right under your nose every day? In this episode, Claudia and Dave spill the real behind-the-scenes challenges that even seasoned pros rarely talk about. From the unexpected chaos of a roof leak to why “clean” doesn’t always smell the way you think, and the surprising legal risks lurking in your janitor’s closet, you’ll hear truths that might just change the way you run your operation. But here’s the kicker: there’s one simple, overlooked strategy that could save you more than just money. Wondering what it is? Stick around and get ready to rethink everything you thought you knew about the cleaning game… Email for Claudia: cgoddiess@apex-building-services.com Contact Claudia on LinkedIn here: https://www.linkedin.com/in/claudia-cardona-apex/ The key moments in this episode are: 00:00:00 - Handling Roof Leaks and Water Remediation in Commercial Cleaning 00:04:00 - Challenges and Solutions for Large-Scale Water Damage Cleanup 00:07:00 - Importance of Certified Water Restoration Training and Partnerships 00:09:00 - Empowering Minority and Women-Owned Businesses in Cleaning Industry 00:12:00 - Running a Cleaning Business Beyond Cleaning Tasks 00:15:14 - Evaluating Equipment Value: Cost vs. Longevity in Cleaning Machines 00:17:44 - Transitioning to Lithium Batteries for Cleaning Equipment Efficiency 00:19:19 - Industry Resistance to Change and Embracing Modern Cleaning Tools 00:24:22 - Prioritizing Worker Safety and Consistency in Cleaning Operations 00:27:57 - Chemical Safety Protocols and Worker Rights in Janitorial Services 00:29:19 - Employee Discipline and Liability in Cleaning Services 00:31:24 - Clean Room Protocols and Liability Clarifications 00:34:03 - Seasonal Cleaning Challenges and School Sanitation 00:38:46 - Proper Cleaning Techniques and Avoiding Cross-Contamination 00:41:47 - Entrepreneurial Responsibilities and Training in the Cleaning Industry 00:43:48 - Planning Winter Travel and Family Visits 00:44:33 - Recent Trip Highlights: Quick Visit to Colombia 00:45:39 - Financial Realities of Living Abroad 00:46:08 - Closing Thoughts and Listener Engagement 00:47:34 - Podcast Wrap-Up and Motivational Reminder OUR WEBSITES ================================== ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/ ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/ SOCIAL ============================ PODCAST: https://beyondcleanwithace.podbean.com/ FACEBOOK: https://www.facebook.com/AcademyofCle... TWITTER: https://twitter.com/rockstarsclean INSTAGRAM: https://www.instagram.com/academyofcl... TIKTOK: https://www.tiktok.com/@academyofclea... ============================ #safe #healthy #cleaning #academyofclean #rockstarsofcleaning Apex Building Services
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    48 min
  • 92% of Home Cleaning Leads Start With Google * Gabe Bustos * BCWA S9:E13

    92% of Home Cleaning Leads Start With Google * Gabe Bustos * BCWA S9:E13
    Oct 13 2025
    Ever heard these myths about getting leads for your home cleaning business? Myth #1: You need to be everywhere on social media to get found. Myth #2: Only big cleaning companies can compete on Google. Myth #3: Google reviews don’t really matter unless you have hundreds. I’m about to spill the truth behind these beliefs—and trust me, it’s not what you think. Stick around, because I’ll break down what really works (and what’s just hype)! Gabe Bustos is one of the Founders of Hector Home Services Marketing, a no-BS lead generation agency built to help home service businesses book more jobs, take control of their marketing, and grow with confidence. Before starting Hector, Gabe had run three businesses of his own and watched them all fail for one common reason: poor marketing. You can have great services, but if you can’t reliably generate sales, it’s over. That lesson lit a fire, and he became obsessed with mastering digital marketing strategies that deliver consistent ROI. Today, Gabe and the Hector team help home service contractors grow through local SEO and digital advertising, bringing in the highest-quality leads at the lowest possible cost — so they can get back to doing what they do best: providing amazing service and keeping local communities safe and happy. Visit Hector Home Services Marketing here. Email for Gabe: gabe@hectorhomeservicesmarketing.com The key moments in this episode are: 00:00:00 - Introduction to Beyond Clean with Ace and Guest Gabe Bustos 00:02:40 - Gabe Bustos Explains Marketing Challenges for Home Cleaning Businesses 00:07:00 - The Importance of Google Business Profile for Local Cleaning Companies 00:10:15 - Prioritizing Google Over Social Media for Cleaning Business Marketing 00:11:45 - How to Optimize Your Google Business Profile for Maximum Visibility 00:12:52 - Understanding Keywords and Key Phrases for Local SEO 00:15:22 - Prioritizing Location Over General Educational Content 00:18:00 - Leveraging AI Tools Like ChatGPT for SEO Optimization 00:22:11 - Building a Strong Foundation with a Complete Google Business Profile 00:23:31 - The Critical Role of Business Location in Local SEO Success 00:26:09 - The Critical Role of Google Reviews in Local Business Visibility 00:28:18 - Best Practices for Responding to Positive and Negative Reviews 00:33:20 - Effective Strategies to Collect Google Reviews On the Spot 00:36:10 - Establishing a Strong Google Business Profile Before Paid Marketing 00:38:15 - Overcoming the Fear of Asking for Reviews Through Customer Engagement 00:38:57 - Effective Strategies for Encouraging Customer Reviews 00:41:30 - The Critical Role of Reviews and Team Incentives 00:42:11 - Leveraging Local Services Ads for Risk-Free Lead Generation 00:44:11 - Essential Online Foundations: Profiles, Reviews, and Ads Before Expanding 00:45:16 - When to Scale Marketing Efforts and Seek Expert Help 00:51:40 - Gabe Bustos Announces Upcoming Wedding and Family Plans 00:52:19 - Continuing the Conversation on Marketing Investment Strategies 00:52:56 - Integrating Home Cleaning Services with Expert Marketing Advice 00:53:38 - Planning Future Podcast Episodes and Expanding Topics 00:54:20 - Closing Thoughts on Personal Growth and Positive Journeys OUR WEBSITES ================================== ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/ ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/ SOCIAL ============================ PODCAST: https://beyondcleanwithace.podbean.com/ FACEBOOK: https://www.facebook.com/AcademyofCle... TWITTER: https://twitter.com/rockstarsclean INSTAGRAM: https://www.instagram.com/academyofcl... TIKTOK: https://www.tiktok.com/@academyofclea... ============================ #safe #healthy #cleaning #academyofclean #rockstarsofcleaning
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    54 min
  • Real Stories, Career Pivots & the Power of Authenticity with Jerry Bauer BCWA S9:E12

    Real Stories, Career Pivots & the Power of Authenticity with Jerry Bauer BCWA S9:E12
    Sep 23 2025
    Myth #1: You need to be a tech whiz to start a cleaning podcast. Myth #2: Floor care in nursing homes is all about using the fanciest products. Myth #3: Switching jobs in the cleaning biz is a sign you’re failing. Trust me, the real story is way more interesting—stick around and I’ll share what actually works (and it’s not what you think). Jerry Bauer has over eight years of professional experience working with Chem Station of Boston, where he specializes in providing chemical solutions for the food processing and brewing industries across New England. Originally from the Midwest, Jerry previously focused on the hospitality sector before transitioning into his current role. His background includes extensive work with nursing homes, where he gained firsthand knowledge of effective floor care techniques and the challenges of facility maintenance. J His career reflects a practical understanding of both the technical and interpersonal aspects of the cleaning industry, making him a credible source on topics ranging from chemical applications to career growth within the sector. Email Jerry here: jbauer5307@yahoo.com Connect with Jerry on LinkedIn: https://www.linkedin.com/in/jerry-bauer-596b627/ Want to listen to his podcast, "Cleaning Processes" https://www.podpage.com/cleaning-processes-with-jerry/ You can hear Jerry on his first podcast with us here back in August of 2021. https://beyondcleanwithace.podbean.com/e/bcwa-s5e22-jerry-bauer-on-the-value-of-value/ The key moments in this episode are: 00:00:00 - Introduction and Podcasting Journey with Jerry Bauer 00:08:33 - Early Career Insights and Industry Evolution 00:11:48 - The Value of Hands-On Training in Floor Care Education 00:12:25 - Memorable Floor Care Demo Challenges 00:14:19 - Building Trust and Honest Communication in Client Relationships 00:15:07 - Early Janitorial Sales Techniques and the Influence of Link Cruise Camp 00:18:44 - Modern Janitorial Industry Success and the Value of Experience 00:19:23 - Evolution of Sales Training from Traditional to Digital 00:20:55 - Writing “Beyond Clean”: Memoirs of a Janitorial Career 00:25:14 - Life Lessons from Working in Manhattan and Embracing Change 00:29:21 - Discovering Iconic Vermont Photography Spots and the Value of Pausing 00:31:18 - Unique Access and Experiences in the Cleaning Industry 00:33:21 - The Cleaning Industry’s Vital Role and Growth Potential 00:35:33 - Podcasting Journey and Community Impact in Cleaning 00:40:45 - Upcoming Book and Sharing Personal Industry Stories 00:44:05 - Unexpected Challenges and Lessons in Customer Service 00:45:35 - Embracing Humor and Storytelling in the Cleaning Industry 00:46:21 - Balancing Personal and Professional Goals 00:46:56 - Prioritizing Health and Wellness as We Age 00:48:22 - Inspiring Positive and Proactive Journeys OUR WEBSITES ================================== ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/ ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/ SOCIAL ============================ PODCAST: https://beyondcleanwithace.podbean.com/ FACEBOOK: https://www.facebook.com/AcademyofCle... TWITTER: https://twitter.com/rockstarsclean INSTAGRAM: https://www.instagram.com/academyofcl... TIKTOK: https://www.tiktok.com/@academyofclea... ============================ #safe #healthy #cleaning #academyofclean #rockstarsofcleaning
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    49 min
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