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Page de couverture de Beyond the Building: Jason Bonnet on Collaboration, Culture, and Community (#141)

Beyond the Building: Jason Bonnet on Collaboration, Culture, and Community (#141)

Beyond the Building: Jason Bonnet on Collaboration, Culture, and Community (#141)

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 Bio Jason Bonnet is Chief Development Officer at Essen, a next-generation development firm. Previously led East Coast Commercial Development for Brookfield Properties ($7B pipeline) and Forest City Realty Trust. Career spans $5B+ development: 4,000+ multifamily units, 1M sf office, 500K+ sf retail. Started Bonnet Development post-UNC. USC MRed, Harvard Business School alumnus. Key Discussion Points [00:00:09-00:04:24] Introduction: Background with Forest City, Brookfield, founding Esen. [00:04:59-00:09:33] Esen Overview: Team of former Forest City/Brookfield executives. Large-scale mixed-use focus, 5,000+ unit pipeline across NY metro, Southeast, Midwest. Lead project: $1.5B Jersey City waterfront (2-3% vacancy, strong demand, Manhattan views, PATH access). [00:09:55-00:14:01] Early Life: Silver Spring upbringing on Queen Anne's Drive. Father: electrical subcontractor (construction exposure). Mother: Fortune 100 HR executive (negotiation skills). Film production aspirations (Stanley Kubrick) led to real estate. Springbrook High School, UNC. [00:17:00-00:23:42] Bonnet Development & Pivot: Started company post-dot-com doing Shaw rowhouse conversions (sub-$2M projects). Partnership accounting dispute taught fiduciary responsibility, when to settle vs. litigate. ULI mentorship (Marcel Acosta) led to USC MRed for institutional scale jump. [00:31:57-00:44:17] Forest City & The Yards: Joined 2011 via mentors Stan Ross, Brian Jones. Debby Ratner Salzberg valued entrepreneurial spirit. 48-acre Southeast DC mixed-use. P4 partnership (DC, GSA, Navy). Eleanor Holmes Norton championed waterfront access. Complex brownfield remediation - Forest City as government agent. Lessons: team collaboration, coalesced vision, passion. DC renaissance period - competitive but collegial, rising tide lifts all boats. [00:48:17-00:57:26] Yards Development Strategy: Creating neighborhood not just place. Flexible entitlements framework. Retail strategy: Blue Jacket Brewery opened before Harris Teeter - people knew brewery before "The Yards" name. Chef Michael White's Osteria Morini gave legitimacy. Ice Cream Jubilee (attorney turned businesswoman) first location. Attention to detail, patience choosing tenant partners, commitment to long-term success. Retail foundation critical - most complex, detail-oriented real estate sector. [00:59:18-01:06:43] San Francisco Projects: Led 5M (Fifth & Mission) and Pier 70 after Brookfield acquisition. Biggest difference: intense NIMBYism - sometimes no win-win possible. CEQA (California Environmental Quality Act) extends entitlements 8-10 years via traffic study challenges. 5M took 10+ years. Pier 70: fastest California entitlement approval in history via transparency, over-communication, hundreds of community meetings, port authority partnership alignment. [01:09:18-01:13:50] Scale & Affordability Philosophy: Density builds economy of scale, feeds project economics. More eyes on the ground plane = vibrancy,... Chapters (00:00:09) - Idols of D.C. Area Real Estate(00:04:25) - Essen Real Estate's New Chief Development Officer(00:06:52) - What Excited Investors to Take on The Jersey City Project?(00:09:35) - In the Elevator With Rich People(00:12:45) - Real Estate Was Always in My Imagination(00:14:03) - Real Estate Developer and Student at UNC Asheville(00:19:39) - What was the biggest challenge in doing a real estate project? Was(00:23:42) - Return to School: Urban Land Institute Program(00:30:12) - Leading the Company: The Ratners' Process(00:37:00) - On The Washington Navy Yard Project(00:44:01) - Top Real Estate Executives on the Forest City Hotel(00:47:50) - The Story of Forest City's The Yards(00:50:38) - The Mix of Mixed Use Projects(00:57:22) - The Future of Mixed-Use Real Estate(00:59:33) - Beyond the Yard: The Evolution of Forest City(01:03:28) - Explained: CEQA and the San Francisco project(01:06:32) - Top Executives: Lessons Learned from the Pier 70 Project(01:08:46) - The Need for New Housing in Denver(01:10:21) - Affordable Housing and Density(01:13:53) - Public-Private Partnerships(01:17:11) - Exploring the Middle East: Essen Real Estate(01:21:30) - What Makes a Development Team So Special?(01:23:00) - Essen Real Estate's Core Team(01:24:59) - Jersey City Infrastructure Project(01:26:16) - Private-public partnerships: Trust and Transparency(01:27:48) - Describing the Process of Creating a Valuable Mixed Use Community(01:30:33) - Real Estate: The Art of Development(01:36:17) - The Vision of a Mixed Use Property(01:42:56) - Essen Real Estate's aesthetic philosophy(01:44:49) - What Does Placemaking Mean to You?(01:48:22) - In the Elevator With Steve Jobs(01:48:51) - Top 10 Rich People: Family, Work(01:51:33) - Have You Learned From Your Proptech Experience?(01:54:43) - Real Estate Development Almanac(01:56:40) - Be Present, Be Yourself(01:58:26) - Democracy in the Elevator
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