In this Earth Day special of Embargo – the UK’s leading travel PR podcast, we’re diving into one of the most talked-about (and sometimes misunderstood) topics in travel: sustainability.

Is “sustainable travel” just another buzzword, or is it reshaping how we communicate and create compelling stories in tourism? Host Howard Salinger is joined by a powerhouse panel:

- Debbie Hindle (Chair, International Centre for Responsible Tourism) https://icrt.global

- Karen Edwards (freelance journalist writing for Wanderlust, Time Out and more) https://www.karenedwards.co.uk

- Brian Young (MD, EMEA at G Adventures) https://www.gadventures.com/about-us/responsible-travel/?srsltid=AfmBOorH_EYTq0oXDwUwJqcohMEixKW5vgno6sdQZFoQgNZ6SVX8T4Tb

We’re unpacking questions PRs wrestle with daily; what sustainability messages matter, who they’re really for, and how to avoid greenwashing as well as what positive impact storytelling really looks like in 2025.

We round off with a conversation with Brian Young about his win at The Baubles and what it takes to earn industry recognition for responsible travel initiatives.

Plus, we test our guests’ travel instincts with our favourite podcast game “What In The World Is That?”.

Don’t forget to follow and leave us a review.

See you in two weeks for the season finale!

Join the TPRA here: https://www.travelconnectiongroup.com/tpra/

Created in partnership with https://www.thetravelpodcastagency.com/