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Beyond the Quota: Aligning Culture, Purpose, and Process with Joe Terry

Beyond the Quota: Aligning Culture, Purpose, and Process with Joe Terry

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Is the pressure to hit your numbers actually killing your sales performance?

Most sales professionals are taught to fixate on the close. Joe Terry argues that this attachment creates fear, which kills creativity and connection. In this expert interview, we unpack why the secret to extraordinary sales numbers is surrendering to the result.

This isn't about giving up; it's about controlling the controllables. You cannot control if a prospect signs today, but you can control your mindset, your daily activity, and the experience you provide.

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