Biography Flash: Sophia Kianni Raises $8M for AI Fashion Startup Phia with Hailey Bieber and Kris Jenner Backing
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Biography Flash: Sophia Kianni Raises $8M for AI Fashion Startup Phia with Hailey Bieber and Kris Jenner Backing
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Sophia Kianni is once again at the forefront of tech, activism, and pop culture headlines thanks to a series of major developments that are already reshaping her biography in 2025. Most notably, she and co-founder Phoebe Gates have just raised an eight million dollar seed round for Phia, their AI-driven fashion-tech startup, with impressive backers including Hailey Bieber, Kris Jenner, Sheryl Sandberg, and Kleiner Perkins as reported by Fortune. Sophia has stated that there’s been so little innovation in the shopping space because of outdated stereotypes about women and shopping, reminding everyone that the industry is worth as much as two and a half trillion dollars. This fundraising round positions her firmly among the most watched young entrepreneurs in the Silicon Valley orbit as the company competes in the rapidly crowding space of AI-powered commerce.
Phia’s big push for 2025 is being the “AI agent for shopping.” Sophia was on stage at the recent TechCrunch Disrupt conference in San Francisco, detailing how they've built one of the largest secondhand databases in the US with over 350 million items integrated from more than 150 platforms. She also announced a new feature in beta that predicts clothing fit based on user data, aiming to slash the hassle and carbon-footprint of returns. Their technology not only helps users compare resale values but is pitched as a pocket personal shopper for busy young women, as featured in Digital Commerce 360.
Publicly, Sophia hasn’t backed away from controversy in business. During podcast interviews this week, as covered by Fortune, she and Gates have been pushing back on investor biases around women and motherhood. Sophia turned the classic ‘what if you have kids’ question back on a male investor, sharply illustrating the double standards women founders face. This candid outspokenness is also resonating online, with social media buzzing over their recent appearance and their own podcast, The Burnouts, which has now joined Alex Cooper’s Unwell Network.
While climate activism is still a pillar of her personal brand, recent weeks have been almost entirely about Phia, startup culture, and women in tech. There are no confirmed reports of new activism campaigns or climate conferences in her schedule the past few days, and no new headlines have emerged directly connected to that part of her work.
As for social media, activity has focused on celebrating Phia’s seed round, the TechCrunch appearance, and her ongoing dialogue on gender equity in business. There’s no verifiable scandal, only buzz and admiration for her bold approach.
That’s the latest on Sophia Kianni. Thanks for listening to this special Biography Flash. Subscribe now to never miss an update on Sophia Kianni and search the term Biography Flash for more great biographies.
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