About Blair Enns
Blair Enns is a consultant and author who helps creative firms win business without pitching. He's the founder of Win Without Pitching, author of The Win Without Pitching Manifesto, Pricing Creativity, The Four Conversations and co-host of The 2Bobs podcast.

He's known for challenging the conventional sales process in the creative industry and building a luxury brand through scarce, high-quality work.

In this episode, you'll discover:

• The meeting where Blair declined to pitch (with his boss sitting next to him)
• How he made the positioning claim before he had the methodology
• What "Oops" meant when David C. Baker emailed two days before his own seminar
• The blog post Blair was most nervous to publish—then people mounted it on their walls
• Why he got sick four times on three continents and what it forced him to change
• How a friend's offhand comment ("your clients will never read those books") led to a $1M product
• Why one book costs $320 and another costs $30
• What Blair means by "the method you scale is the method you commodify"
• Why not being "so good" at most content types on the lead generation ladder is a strength

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Chapters:

[00:00] Intro

[01:19] Chapter 1 - Win Without Pitching

[10:36] Chapter 2 - Manifesto

[25:14] Chapter 3 - Get Creative

Resources:

• Win Without Pitching website: winwithoutpitching.com
• Books: The Four Conversations, Pricing Creativity, The Win Without Pitching Manifesto
• Podcast: 2Bobs

Sources used in the episode:

• Kamp Vuur
• The Agency Collective
• Anneli Hansson
• Design Domination
• The Futur
• 2Bobs
• Consulting Success
• Modern Sales - B2B Selling
• Rise25 (Smart Business Revolution)
• Cal Newport, TedX Tyson
• Talk about Talk

About Undisputed Authority

Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business.

About Liam Curley

Liam Curley helps expert consultants and entrepreneurs build authority through content strategy and thought leadership. He identifies the unique, counterintuitive insights that set experts apart and helps them develop the defining body of work that cements their place at the top of their field.

• Work with Liam: liamcurley.co.uk
• LinkedIn: linkedin.com/liamcurley33