Why is it still harder for women to be seen, heard, and safe in B2B marketing? 🤔 We work in female-heavy teams, but the mics, panels, and power seats still skew the other way—and it shows up in our careers, our DMs, and even at conferences.

In this episode, we’re joined by Jane Serra, host of Women in B2B Marketing, to dig into what actually moves the needle: women-only spaces, real allyship, and building the support systems that carry you further than any “hustle harder” mantra ever will.

We get into:
✅ Why “women-only” rooms still matter (and how they change the convo)
✅ How to build your Personal Board of Directors (P-BOD)—and use it for jobs, pay, and sanity
✅ Practical allyship for men (hint: share those opportunities you’re handed)
✅ Equity vs. equality: what companies get wrong and how to fix it
✅ Conference reality checks: safety, safeguarding, and setting boundaries
✅ “Do it scared”: putting your name in the hat before you feel “ready”
✅ The visibility gap—why fewer women get the mic and how to change it
✅ Surviving the “do more with less” era without burning out

If you’ve ever felt alone in a room full of marketers—or you’re ready to make B2B better for the next woman in line—this one’s for you.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

Think events are all free prosecco and LinkedIn photos? 🤔 Behind every smooth show is a sleep-deprived team juggling power sockets, panic emails, and a thousand tiny fires—often at the same time.

In this episode, we’re joined by Sarah Tully (Group Event Director, eCommerce Expo & Technology for Marketing), Laura Dazon (Marketing Manager), and Phoebe Dunsmore (Marketing Executive) from CloserStill Media to pull back the curtain on event season—what really breaks, what actually matters, and how marketers can survive (and even enjoy) the madness.

We get into:
✅ The biggest misconceptions about events marketing (and why the show is the middle of the campaign, not the end)
✅ How to balance sponsors, exhibitors & attendees with a clear “value story” (Laura’s “chair with four legs” framework)
✅ Real on-site war stories: raining ceilings, no-show speakers, surprise venue drills, and the eternal Wi-Fi scam
✅ Ops gotchas marketers miss (power, internet, signage, space for photo areas… and why people never read the emails)
✅ Inbox triage during peak season: empathy, boundaries, and why “please unsubscribe me” isn’t a personal attack
✅ Neurodiversity on the show floor—headphones, quiet resets, and planning for the post-event crash
✅ Exhibitor & visitor playbooks: keep activations simple, plan before/during/after, train booth teams, and download the app
✅ Self-care that actually helps on-site: snacks + water, pacing, buddy up, and don’t schedule your whole life the week after

If event season has you clutching your lanyard and whispering “I need a nap,” this one’s for you.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

Why does B2B influencer marketing feel so chaotic right now? 🤔 LinkedIn reach is down, creators are charging enterprise prices, and everyone’s asking how to prove ROI without waiting nine months for a deal to close.

In this episode, we’re joined by Hector Forwood, co-founder & CEO of Flooencer, to demystify what’s working (and what’s broken) in B2B influencer marketing—how to pick the right creators, what to pay, and how to measure impact the C-suite will actually buy.

We get into:

✅ What’s changed on LinkedIn (why organic reach has dropped & what still works now: carousels/PDFs, mixed media, and long-tail impressions)
✅ Creator types—content creators vs. thought leaders—and when you need both
✅ Pricing sanity: flat fee vs. affiliate/rev-share, and avoiding the “three posts for £18k” trap
✅ Measuring ROI for PLG vs. enterprise (discount codes & clicks vs. engaged-persona tracking)
✅ Running technical campaigns that aren’t cringe (how to make deeply technical features land with data teams)
✅ Small-budget playbook: start with customers, employees & partners, then micro-creators off LinkedIn (TikTok/YouTube)
✅ The four pillars of advocacy (influencers, employees, partners, customers) and how to stack them
✅ Red flags to skip: AI “agents” that are just automations, bait resources, and vanity engagement
✅ A couple of painfully honest “don’t do this” stories to keep you out of trouble 😬

If you’re trying to make influencer work on a B2B budget—or trying to price your own content without getting fleeced—this one’s for you.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.