Bodhi Gallo went from running a dumpster rental business in college to becoming one of the most respected voices on Twitter for local SEO and home service marketing. He shares how he bought a small dumpster company doing around $100K a year, scaled it to $750K using Google Business Profiles, local SEO, and smart ad strategies, then sold it and went all-in on helping other service companies grow. Today, as co-founder and CRO of Striker Digital, Bodhi and his team work with more than 600 home service businesses across the country, helping them dominate their markets through SEO, GBP optimization, and high-ROI ad campaigns.

In this conversation, Bodhi breaks down his full playbook for scaling service companies — from when and how to create multiple Google Business Profiles, to the importance of having a verified physical location, to how service and location pages can work together to boost overall topical authority. He also dives into his Twitter strategy, explaining how he built one of the largest followings in local SEO by mixing lifestyle, marketing, and local content that connects directly with his ideal clients.

Danny and Bodhi go deep on what’s working in local SEO right now, the biggest mistakes operators make when scaling, and what separates a $1M business from a $3M+ one. They also cover Bodhi’s journey of building Striker Digital from the ground up, his approach to hiring globally, and the lessons he’s learned from working with hundreds of operators nationwide.

It’s a raw and practical episode packed with insights for anyone serious about local SEO, home service growth, and building a business that lasts.

Bodhi Gallo, Co-founder of Stryker Digital:

Twitter: https://x.com/irentdumpsters

LinkedIn: https://www.linkedin.com/in/bodhigallo/

Instagram: https://www.instagram.com/bo_dhi_g/

Stryker Digital: https://www.stryker-digital.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

Podcast Chapters:

00:00 Introduction to Bodhi Gallo's Journey

01:07 Scaling the Dumpster Rental Business

06:23 Transitioning to Twitter and Local SEO Expertise

11:32 Client Acquisition Strategies for the Agency

16:18 Optimizing Google Business Profiles

20:56 The Importance of Multiple Google Business Profiles

22:23 The Importance of Location in Service Businesses

24:05 Optimizing Google Business Profiles

27:34 Balancing SEO and Conversion Strategies

29:30 Leveraging Location Pages for Authority

30:46 Expanding Google Business Profiles

31:30 Tools and Techniques for Local SEO

35:17 Understanding SEO Timelines

36:29 The Role of Backlinks in Local SEO

37:39 Navigating SEO Ethics and Strategies

40:04 Key Takeaways from Client Experiences

41:54 The Importance of Customer Service in Business

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