Bonus Episode: Trade Shows Are The Underrated Strategy for Real Connection
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Bonus Episode: Trade Shows Are The Underrated Strategy for Real Connection
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In this bonus episode of Driving Growth, Steve Whittington, CEO and strategist, shares his insights on the integration of sales and marketing, the importance of trade shows, and the evolving customer journey. He emphasizes the need for alignment within revenue teams and the role of AI in enhancing productivity. The discussion also covers the significance of customer experience and the necessity of validating customer journeys to ensure effective marketing strategies.
Our special thanks to Anders Boulanger and the Engaging Personalities podcast. Check it out wherever you get your podcasts.
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