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Book Club Discussion 2025 – No BS Marketing to the Affluent

Book Club Discussion 2025 – No BS Marketing to the Affluent

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 In this insightful ABCI Book Club session, our team dives deep into No B.S. Marketing to the Affluent by Dan Kennedy — a timeless classic that’s more relevant than ever in today’s shifting economy. With team members and aviation professionals from around the world, we discuss what it really takes to market to high-net-worth [...]
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