How did two old, unpopular men end up running for the world's most demanding job? It’s the question John Prideaux, The Economist’s US editor, gets asked the most. And the answer lies in the peculiar politics of the baby boomers.

Since 1992, every American president bar one has been a white man born in the 1940s. That run looks likely to span 36 years - not far off the age of the median American. This cohort was born with aces in their pockets. Their parents defeated Nazism and won the cold war. They hit the jobs market at an unmatched period of wealth creation. They have benefitted from giant leaps in technology, and in racial and gender equality.

And yet, their last act in politics sees the two main parties accusing each other of wrecking American democracy. As the boomers near the end of their political journey, John Prideaux sets out to make sense of their inheritance and their legacy.

Launching July 2024.

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The generation born in the 1940s grew up in a land of endless growth and possibility, ruled by a confident, moderate elite. But just as they were embarking on adult life, all that started to come apart. The economy faltered, and the post-war consensus came under pressure from two sides: from the radical right, who hated government moves on civil rights – and from the ‘New Left’, as boomers rebelled against their parents' generation and its war in Vietnam.

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A sophisticated, predatory, multi-billion dollar industry is emerging from the shadows. It already rivals the size of the illicit drug trade. And it’s about to get bigger and much more powerful.

The Economist’s Sue-Lin Wong follows a trail that starts with the collapse of a bank in rural Kansas to uncover a global, underground scam economy built around human trafficking, corruption and money laundering. Can it be stopped?

Available now.

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