Sometimes you have to step back and really look at your business the way a buyer would. Dustin Williamson brings that perspective as Managing Director of Houston for vcfo, shaped by his journey from small town West Texas to venture capital in Phoenix, and a variety of turnaround and exit experiences along the way.

Key themes included:

1. Owner fallacies and unrealistic valuation expectations

2. Importance of buyer’s perspective in exits

3. Role of fractional CFO in SMBs

4. Turnarounds: value drivers and common pitfalls

5. Company culture’s impact on business value

6. De-risking for successful business sales

7. Common deal killers and exit failures

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Dustin's Website: www.vcfo.com

Dustin's Email: dwilliamson@vcfo.com

Dustin's LinkedIn: https://www.linkedin.com/in/dustinwilliamson/

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