Bootstrapped and Booming with Kitsch’s Cassandra Morales Thurswell
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Bootstrapped and Booming with Kitsch’s Cassandra Morales Thurswell
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On today’s episode, Meghan sits down with Cassandra Morales Thurswell, founder of the viral beauty brand Kitsch. They have an authentic conversation about turning a passion into a business—from Cassie’s early days handcrafting hair ties to building one of the largest self-funded, woman-owned beauty brands in the country. The two discuss how grit, intentional design, and a scrappy mindset were essential in transforming a humble start into a thriving global business.
Follow Meghan @Meghan and Cassandra @CassandraThurswell on Instagram. Stay up to date with us @LemonadaMedia on X, Facebook, and Instagram.
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