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We question why champagne owns midnight and chart a path for bourbon to claim 12:01 with a simple, shared ritual called the Midnight Pour. We also review Old Louisville’s Cathedral, a Bardstown blend finished in 300-year French oak, and share community updates and ways to support the show.

• why bubbles dominate the countdown and how ritual drives tradition
• how bourbon’s brand voice skews contemplative and misses the moment
• blueprint for a Midnight Pour and a simple signature New Year’s serve
• social-first ideas to make bourbon visible, repeatable and inclusive
• Old Louisville Cathedral bottle breakdown and scoring
• shoutouts to listeners, gear talk and mini barrel project
• reminders to drink responsibly and plan a safe ride
• where to find us online and how to support the podcast

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Midnight gets the fireworks, the kiss, and the champagne pop—but what if bourbon claimed the next minute? We take a hard look at how bubbles became the default celebration drink and map out a practical, repeatable ritual that lets whiskey own 12:01. The idea is simple and social: a one‑ounce Midnight Pour, raised together, followed by a signature afterpour that’s easy to build at any party. No lectures. No elitism. Just a clear, shared moment that anyone—new sipper or seasoned collector—can join.

We unpack the psychology of celebration, from effervescence and spectacle to the way rituals anchor holidays. Champagne mastered the countdown with visuals and tradition; bourbon leaned into firesides and heritage. That brand posture works all winter but misses the energy at midnight. So we reframe the lane: champagne is for the kiss, bourbon is for the promise—new goals, new risks, new chapters. To make it real, we outline a simple serve (think one ounce bourbon, a touch of maple or honey, big cube, orange peel) and a social playbook that shows friends clinking rocks glasses at 12:01. Make it visible. Make it repeatable. Let the ritual spread.

We also dive into a rare tasting: Old Louisville’s Cathedral, a Bardstown-crafted blend finished in French oak from timber selected for the Notre Dame restoration. Expect assertive oak, leather, char, and a long, tobacco‑tilted finish with a remarkably balanced body. If you love aged profiles over sweetness, this pour sings and underscores why bourbon excels at meaning and momentum after the countdown.

Join us as we sketch a new tradition that doesn’t replace champagne, but completes the night. If the Midnight Pour speaks to you, share it with a friend, tag us with your 12:01 toast, and help us build a ritual worth keeping. Subscribe, leave a review, and tell us your signature afterpour recipe. Cheers to promises kept.

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