If your practice feels heavy, misaligned, or dependent on the wrong patients, this episode is your reset. Dr. Alex and Dr. Lauren break down the ideal patient avatar—beyond demographics—into psychographics, values, pain points, and aspirations so your brand, offers, pricing, and operations attract the right people (and repel the wrong ones). You’ll hear real examples (moms, athletes, birth preferences), how client vs. patient mindset changes everything, and why alignment is the fastest path to a low-maintenance, profitable, all-cash boutique practice.

Inside, we cover:

• How psychographics shape messaging, website, visual brand, workflows, and hours

• The “stage of change” filter to stop handholding and start serving the ready

• Practical tweaks to make your practice social-media-optional and 20-hours-a-week (or less)

• Turning alignment into conversions without pressure or gimmicks

👉 Want step-by-step help? Join the Boutique Practice Bootcamp beginning September 22—five days of live, faith-fueled, action-packed training for Christian women in healthcare. Show up live to be entered for daily prizes and the grand prize: a private coaching package with Dr. Alex. (Replays will be available later, but prizes are live-only.) Grab your spot: Boutiquepractices.com/bootcamp

Have you ever panicked when life slowed you down — because you’ve only ever known how to go full speed?

In this episode of Boutique Practices, Dr. Alex unpacks the high-achiever mindset, how our cultural upbringing can keep us running at a pace God never intended, and why “slowing down” might be the exact move that propels you into your next season of calling.

You’ll discover:

• Why many Christian women in healthcare feel torn between ambition and alignment

• The difference between being anointed and being appointed — and why timing matters

• How cultural narratives have shaped (and sometimes distorted) our view of success, motherhood, and practice ownership

• The biblical blueprint for building a boutique practice in the right season

• Practical ways to create margin, sustainability, and profitability without sacrificing your God-given assignments

If you’ve been striving, scaling, or sprinting outside of God’s pace — and you’re ready to build a part-time, cash-based, low-maintenance, transformational practice that fits both your calling and your season — this conversation will bring peace, clarity, and permission to move differently. ----more----

💡 Next Step: Join us for the Boutique Practice Bootcamp — starting September 22nd! In 5 days, you’ll learn the exact steps to build or realign your practice so it’s profitable, sustainable, and aligned with your God-given calling.

👉 Join the Boutique Practice Bootcamp for $17 - boutiquepractices.com/bootcamp ----more----

💬 Apply for the Boutique Practice Mentor Mind – One-on-one coaching + community for Christian women in healthcare who want to grow profitable, faith-led practices. boutiquepractices.com/mentormind

📲 Let’s Connect: Email: hello@boutiquepractices.com

If this episode encouraged you, please leave a review — your words help other Christian women in healthcare find the strategies and encouragement they’ve been praying for.

Knowing your ideal patient avatar is the key to building a boutique practice that feels aligned, sustainable, and profitable. In this episode, Dr. Alex and Dr. Lauren dive deep into how to identify and define the exact patients you are called to serve — not just by age or gender, but by values, goals, pain points, and aspirations.

We’ll share why this clarity completely changes how you market, price, and package your services, while making your practice flow more smoothly and attract the right people. From real-life examples to common misconceptions, this conversation will help you see how patient alignment impacts every part of your brand and operations.

👉 Want to go deeper? Join us for the Boutique Practice Bootcamp beginning September 22. It’s five days of live training where you’ll learn step-by-step how to build a profitable, part-time, all-cash practice that aligns with your faith, family, and calling. And when you show up live, you’ll be entered to win prizes — including the grand prize: a private coaching package with Dr. Alex. (Replays will be available, but the prizes are live-only!)

Get signed up now: boutiquepractices.com/bootcamp