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Brand Growth Heroes

Brand Growth Heroes

Auteur(s): Fiona Fitz | Brand Growth Heroes Mini MBA |
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À propos de cet audio

 Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +25 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.Copyright Fiona Fitz Consulting Ltd. Finances personnelles Gestion et leadership Économie
Épisodes
  • From £14M -> $100M: How TRIP is Building a Truly Global Brand

    From £14M -> $100M: How TRIP is Building a Truly Global Brand
    Nov 11 2025
    Today I’m absolutely thrilled to have Olivia Ferdi, CEO and co-founder of TRIP, join us once again on fhe show.Since her last appearance on Brand Growth Heroes, TRIP has skyrocketed from around £14 million in annual sales to a projected $100 million this year.In this episode, Olivia shares with me how she and her team have achieved incredible growth, from blending CBD drinks in their kitchen as newlyweds to leading a global brand that’s changing how we think about calm, wellbeing, and soft drinks. We talk about:How TRIP’s super impressive recent raise came together and what it means for the next stage of growthExpansion and growth in the US markerBuilding a globalbrand around the feeling of calmThe power of consumer insight and innovation in scaling fastBalancing bold ambition with authenticity, motherhood, and leadershipHow Olivia herself has evolved from lawyer to founder and the hidden ‘superpowers’ she’s discovered along the way- and how you can find yours tooWhat struck me most in this conversation is Olivia’s honesty about growth, instinct, and personal transformation. She reminds us that every one of us might have a hidden superpower we haven’t yet discovered, and that’s both liberating and exciting.If you enjoy this episode, please like, follow, or subscribe on your podcast app, and share it with a fellow founder or colleague who’ll be inspired by Olivia’s story.Useful linksTRIP websiteTRIP InstagramConnect with Olivia Ferdi on LinkedInConnect with TRIP on LinkedInFind out more about CALM: The #1 app for sleep, meditation and relaxation here============================================================Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we’re delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn,Facebook, Instagramand YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.
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    45 min
  • Childs Farm Founder Joanna Jensen's Blueprint to Make Business EASY

    Childs Farm Founder Joanna Jensen's Blueprint to Make Business EASY
    Oct 28 2025
    A few seasons ago, I invited Joanna Jensen, founder of Childs Farm, on the show to tell us how she built one of the UK’s most loved family skincare brands and how she successfully exited. You can find the original episode by scrolling back to season 7, or clicking here Since then, Joanna has written a brilliant new book called 'Making Business Child’s Play'. Brand Growth Heroes listeners can buy the book at at a discount using code CFsales30 here! Like Joanna herself, it's a no-nonsense, practical guide for founders on the startup and scaling journey. In it, she shares everything she wishes she’d known when she started out, the things no one gives you a playbook for.***If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review! Follow me on LinkedIn here*** In this candid chat, Joanna gives us a taster of what’s inside the book and the key lessons she’s distilled from 15+ years of building and growing Childs Farm. We talk about:Market validation – how to test your idea properly before you dive in.Knowing your consumer – why Meta doesn’t know them as well as you think.Protecting your IP – how to safeguard your brand and avoid costly copycats.Building real relationships – the human side of scaling a business.Getting your P&L right – how to plan with the numbers that really matter.Joanna’s “Little Black Book” – Joanna’s personal list of trusted experts and resources to help founders fast-track their growth.As always, Joanna’s advice is refreshingly candid, funny, and full of hard-earned truth bombs for anyone building a brand from scratch.Useful linksJoanna’s websiteJoanna’s InstagramConnect with Joanna on LinkedInBook: Making Business Child's Play, by Joanna Jensen use code CFsales30 here============================================================Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, THE leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we’re delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================Don't forget to hit FOLLOW! This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often. You won’t want to miss the next episode, where I'll chat to another successful founder of a challenger brand who shares more valuable insights into driving growth.JOIN OUR Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.
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    40 min
  • Part 2: "How to Build a Brand Out-loud" Mid-Day Squares & Perfect Ted LIVE

    Part 2: "How to Build a Brand Out-loud" Mid-Day Squares & Perfect Ted LIVE
    Oct 14 2025
    YES! It's Part Two of our LIVE London event with Jake Karls of Mid-Day Squares and Shani Higgs of PerfectTed, hosted LIVE by our wonderful friends at Lucky Saint Pub, London.This episode is a recording of the audience Q&A that followed the live interview. And WOW! what a session it was. Founders and industry friends in the room asked some incredible questions, and the answers from Jake and Shani (PerfectTed’s Head of Sales, who stepped in after Marisa left) were packed with honesty, insight, and lessons you're going to be able to take away and use to add real value to the way you work. If you haven’t listened to Part One yet, scroll back one episode to catch the full conversation about how both brands have scaled so quickly, from kitchen tables to category creation.What we talk about:Jake on scaling Canadian brand Mid-Day Squares NATIONALLY the USA and even beyond.Shani on building PerfectTed’s sales engine and breaking into retail.How they balance ambition with resilience when things get tough.The importance of storytelling and transparency in attracting fans (not just customers).Lessons on founder communication, trust, and team dynamics from two fast-growth brands.Practical insights into category creation, competition, and global expansion.If you enjoy this episode, please share it with a friend, colleague, or fellow founder! And don’t forget to hit follow/subscribe to Brand Growth Heroes on your favourite podcast app so we can continue to bring you the best guests and the most valuable golden nuggets.Useful linksFollow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Mid-Day Squares on LinkedInPerfect Ted LinkedInMidday Squares InstagramPerfect Ted InstagramPerfect Ted TikTokLucky Saint on LinkedInLucky SaintMidday SquaresPerfect Ted============================================================Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we’re delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.
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    54 min
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