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Brand Growth Heroes

Brand Growth Heroes

Auteur(s): Fiona Fitz | Brand Growth Heroes Mini MBA |
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À propos de cet audio

 Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +25 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.Copyright Fiona Fitz Consulting Ltd. Finances personnelles Gestion et leadership Économie
Épisodes
  • How to Build a $100M Brand Out Loud: Mid-Day Squares & PerfectTed, Live in London PART 1

    How to Build a $100M Brand Out Loud: Mid-Day Squares & PerfectTed, Live in London PART 1
    Oct 1 2025
    I am so thrilled to share this very special LIVE episode with you. I had the absolute joy of sitting down in London with Marisa Poster, co-founder of PerfectTed and Jake Karls, founder of Mid-Day Squares, for an unforgettable conversation about scaling challenger brands, radical transparency, and building community. And yes, I got to TASTE a Mid-Day Square and it's INCREDIBLE. In fact, I actually ate 3 in a row.If you haven’t come across Mid-Day Squares yet, they’re the Canadian-born brand redefining healthy afternoon snacking with functional chocolate AND now scaling rapidly across the US. Co-founder Jake Karls last joined me on Brand Growth Heroes in 2023 (scroll back to hear the original episode), and since then, the business has experienced significant growth, expanding from $8M to tens of millions in revenue, with its sights firmly set on reaching $100M.Because it was PerfectTed who first introduced me to Jake, it felt only right to have Marisa Poster join in the conversation as co-host! And thanks to Lucky Saint who SO kindly offering us their fab upstairs event room, we gathered 50 friends, founders, and partners for a night of storytelling, snacking, and straight-talking about what it really takes to scale a challenger brand. In this episode, we dive into:How Mid-Day Squares grew from the kitchen table to producing 150,000 bars a day.Why therapy, radical transparency, and “building a business out loud” became part of their DNA.The importance of building fans not just customers.How PerfectTed is making matcha accessible and creating a whole new category.The realities of expanding into the US market (and what’s different from Canada, the UK, and beyond).Why team communication and trust are make-or-break for founders.How Storytelling fuels challenger brands.What happens when new competitors enter a category and how to stay focused.The role of product excellence in sustaining growth.The highs, lows, trolls, and resilience it takes to keep going.This is part one of our Mid-Day Squares live series. I hope you enjoy it as much as I did hosting it!Next week we’ll be sharing the Q&A session, which ran for a whole extra hour and was packed with brilliant audience questions. And as you’ll hear at the end of this episode, Shani Higgs, Head of Sales at PerfectTed (and their fourth team member after the founders), will be stepping in to co-host with me for part two. You’re going to learn A LOT so stay tuned!Make sure you’re subscribed so you don’t miss it. And if you’re not already, go check out Midday Squares and PerfectTed on Instagram and LinkedIn; their storytelling is world-class.A tiny favour: If this episode inspires YOU to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review, and maybe share with someone you know will enjoy it?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.Useful linksMidday Squares LinkedInPerfect Ted LinkedInMidday Squares FacebookMidday Squares InstagramPerfect Ted InstagramPerfect Ted TikTokMidday SquaresPerfect TedLucky Saint on LinkedInLucky Saint============================================================Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we’re delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!============================================== Join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials:...
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    1 h et 2 min
  • Brand is Everything: Founder Kate Prince on Building Ancient+Brave

    Brand is Everything: Founder Kate Prince on Building Ancient+Brave
    Sep 24 2025
    Davina McCall is my daily running/dog-walking buddy (okay, okay... only in my earbuds), SO when I heard that she was promoting Ancient+Brave on her podcast, I just KNEW I had to see if I could get founder Kate Prince onto Brand Growth Heroes to find out just HOW she is scaling this incredible wellness business.Because a brand that gets (and can afford) someone like Davina on their *team* has got to be doing something right, right?Founder Kate began her career as a City lawyer, to discovering her creative side working as a lawyer at Endemol (right at the beginning of Big Brother...), through a first founding venture into Tea, to building one of the UK’s most exciting wellness brands. In this honest conversation, Kate shares the harsh realities of scaling fast, why obsession with brand and storytelling matters, and how learning to let go as a leader can become a founder’s greatest strength.In this episode, you’ll learn:Why there’s no silver bullet in scaling AND how Kate got from £1m to £10m by stacking growth in layers.Why Kate believes brand is everything AND how design, packaging, and storytelling turned Ancient + Brave from products into a movement.The surprising choice to hire nutritionists early and why it paid off for credibility and product leadership.How Ancient+Brave raised money but kept it in the bank, a rare approach that gave them confidence and control.Why ritual and experience matter as much as product features, and how to make consumers feel something.The lessons Kate learned about team, culture, and leadership along the way.I loved recording this conversation. I’ve already listened back three times, and I’m still learning from it. I know you will too. Enjoy.Did this episode make you think differently or give you an idea? If so PLEASE SHARE THE LOVE BACK BY taking a few minutes to1. Hit 🔔 FOLLOW or 🔔 SUBSCRIBE 2. SHARE WITH A FRIEND3. SHARE ON LINKEDIN4. LEAVE a review on iTunes 5. Add a comment under the episode on Spotify ⬇️ ...every new subscriber and comment or question makes my day - leave your name and I'll drop you a message on Linkedin !! Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Useful linksConnect with Ancient + Brave LinkedInAncient + Brave websiteAncient + Brave InstagramAncient + Brave Facebook============================================================Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we’re delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.
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    56 min
  • Founders: Should YOU be CEO? Are You Sure?

    Founders: Should YOU be CEO? Are You Sure?
    Sep 19 2025

    Founder-led doesn’t HAVE to mean being founder-run.

    What does it really take to step away from the founder grind and still stay true to your business?


    In this 5-minute short, Stu Macdonald, founder of ManiLife Peanut Butter, explains why so many entrepreneurs get stuck doing “an elite job they’ve never been trained for” and how he escaped the stress hole by changing the way he structured his business.

    Stu reflects on:

    • Why being founder-led doesn’t have to mean being founder-run


    • Why most first senior hires don’t work out and why that’s okay.


    • How the right team can turn chaos into momentum.

    Selected and hand-picked by the brilliant team at MKJ Ignite – the FMCG recruitment experts helping challenger brands grow with the right people in the right roles – this short is full of practical people insights. Billy, Paul, and Immy have combed through the Brand Growth Heroes archives to bring you the most valuable founder wisdom on hiring and scaling teams that thrive.


    If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can e-mail Billy directly at billy.maddock@mkj-ignite.co.uk


    Connect with Billy Maddock on LinkedIn


    Connect with Immy Southwell on LinkedIn


    Connect with Paul Jones on LinkedIn


    Follow MKJ Ignite on Instagram


    Connect with MKJ Ignite on LinkedIn
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    8 min
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