What makes a brand meaningful — not just visible?

In this episode of The Brandinc PR Podcast, host Brandi Sims sits down with Emmanuel Probst, Wall Street Journal bestselling author of Brand Hacks and Assemblage: The Art and Science of Brand Transformation, to break down how today’s most successful brands grow through psychology, culture, and data-driven storytelling.

As Global Lead of Brand Growth and Thought Leadership at Ipsos and an adjunct professor at UCLA, Emmanuel shares:

• Why emotional meaning is the real growth engine behind strong brands

• How data and creativity work together (not against each other)

• The biggest mistakes brands make when trying to stay relevant

• What brand transformation actually looks like in practice

• How PR and communications professionals can align with long-term brand growth

Whether you’re a founder, marketer, PR pro, or brand strategist, this conversation will change how you think about building brands that last — and resonate.

🎧 Tune in for insights that go beyond trends and get to the why behind what works.

🔗 Learn more about Emmanuel’s work at emmanuelprobst.com

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