Zero-Click Is Here: Dustin Ruge’s New Legal Growth Playbook

Search is changing fast—and law firms that don’t adapt will feel it. In this episode of The Docket, Camille Mavelian sits down with Dustin Ruge (CEO of Law Leaders + LegalNavigator.ai, bestselling author, and one of the legal industry’s top growth coaches) to break down what’s working now, what’s breaking, and what to do next.

We unpack why most firms don’t have a marketing problem—they have an intake and conversion problem—and how missed calls, slow follow-up, and outdated processes create massive revenue leakage. Dustin explains the zero-click future, how AI search is reshaping client acquisition, and why the old SEO/content model is fading. You’ll also hear how AI-powered intake automation is helping firms answer calls 24/7, qualify leads, streamline workflows, and compete with national brands—without burning out their teams.

If you’re a managing partner, firm owner, or legal founder trying to grow in a noisy market, this episode is your playbook.

Topics: AI + intake automation • zero-click search • legal marketing shifts • conversion strategy • competing with national brands • value-based growth • building a human-centered, AI-first firm