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Brand or Bust: How to Protect Your Business Identity During a Sale

Brand or Bust: How to Protect Your Business Identity During a Sale

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 Mike Levison of the Growth and Exit Digest podcast encourages business owners looking to sell to take steps to secure their brand identity. These include understanding your brand's value, ensuring post-sale brand integration goes smoothly, preserving your business's legacy, and using legal protections. With a comprehensive brand equity assessment, owners can help potential buyers understand the importance of maintaining your brand. Also, incorporating a structured transition plan into the sales agreement can prevent any revenue loss due to sudden brand changes. Levison also highlights the significant role of legal agreements in safeguarding your brand and legacy.

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