Brand vs Performance: Where should your marketing budget go?
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Brand vs Performance: Where should your marketing budget go?
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In the latest episode David and Emma battle over the benefits and pitfalls of brand vs performance marketing. Emma in the corner of brand, and David in the corner of performance. Who will come out on top? While that spectacle festers in your mind, listen to them complain about the rise of LinkedIn 'influencers' and if the platform and audiences are ready for them. And how Reddit's growth figures are being driven by (topic-de-jour) AI.
Useful links:
https://www.business.reddit.com/copy-creative-best-practices
https://www.marketingbrew.com/stories/2025/07/22/linkedin-breakout-platform-content-creators
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