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Brandfetti

Brandfetti

Auteur(s): Anita Siek
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À propos de cet audio

A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology. Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.©Copyright 2025 Anita Siek Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • How I Saved Me + My Team 60+ Hours a Month With AI
    Dec 16 2025

    Wanna know how me (and my team) are saving 60+ hours a month right now?

    In this episode, I spill the 3 BIG ways we're using AI at Wordfetti HQ to streamline content, simplify systems, and save a heckin' lotta time without sacrificing creativity or quality.

    In this episode I share:

    • The one app I use to brain-dump ideas on the go (even while nap-trapped)
    • How I've trained custom GPTs to help my team move faster (without bottlenecking me)
    • Why our AI-powered Fetti Bot is now one of the most powerful tools in our biz

    Curious how this could look for your business? Tune in.

    And come follow me on IG: @anitasiek and the crew at @wordfetti

    FREEBIE ALERT!

    Want to get 5 e-lessons to level-up your copy game?

    Snag it here: https://wordfettigroup.com/freebie

    Voir plus Voir moins
    13 min
  • Where I've Been (and Why I Ghosted My Own Podcast for 6 Months)
    Dec 9 2025

    HOLLLLLY SMOKES. Hold my cuppppp. I am back.

    After a 6-month hiatus, I'm BACK on the mic. You probs have questions, so this episode will spill it all.

    In this episode I share:

    • Why I took a 6-month break from the pod (and why I didn't feel guilty about it)
    • The hard truth about creating content from pressure vs. pleasure
    • How I've redefined "creating content" and doing business in this new era (hi mamahood x business)
    • Sneak peek at the 3 mega projects me and my team have been working on behind the scenes

    You can learn more about our in-person event, gather here

    And come follow me on IG: @anitasiek and the crew at @wordfetti

    FREEBIE ALERT!

    Want to get 5 e-lessons to level-up your copy game?

    Snag it here: https://wordfettigroup.com/freebie

    Voir plus Voir moins
    33 min
  • From 1 Client to 10 Clients - How Kate Mitchell Did it in Less Than 12 Weeks
    May 13 2025

    And we're back for another WYW Case Study episode. Today, we've got Kate Mitchell, an event tech specialist. Kate joined us in our most recent cohort at the very beginning stages of starting her business, and her biggest struggle? Communicating her value (she didn't want to "sell" and feel salesy!) AND not knowing what to say when she's "putting herself out there" in a way that's not same same and boring.

    In our conversation we dive into:

    • How Kate went from 1 client (who was a friend) to 10 clients in just a couple of weeks of joining WYW
    • Why understanding the objective of what you're writing is key
    • What Kate did to navigate through the mindset wobbles she had in "selling" and putting herself out there
    • Expressing her personality authentically and how that helped her stand out

    You can follow Kate personally here: https://www.instagram.com/sbceventsau

    *Want to be my next success story?!*

    DOORS TO the 2025 COHORT of Wordfetti Your Words is NOW OPEN! Click here to learn more: https://www.wordfettigroup.com/wyw

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    39 min
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