What if your brand didn’t start with a logo, but with a feeling? I sat down with photographer Juliana Goldberg and strategist Amy Schildknect the duo behind JG Brands to unpack how story, values, and clarity do the heavy lifting that trends never can. From the moment a woman sees herself as powerful through Juliana’s lens to the way Amy translates vision into copy that converts, this is a blueprint for building brands that are brave, empathetic, and effective.

We get honest about visibility, comparison, and imposter syndrome, and why service dissolves self-consciousness. Juliana shares how branding photography can spark confidence that lasts beyond a photoshoot, while Amy maps a practical path to an authentic brand voice: define your audience, speak their language, name the emotion you want them to feel, and align every touchpoint. You’ll hear how they “dated” as collaborators before formalizing their partnership, the values that keep them steady: family first, trust, and radical communication and how they divide roles so each can work in her zone of genius.

Expect tangible takeaways: message before logo, clarity before aesthetics, and alignment across web, copy, and imagery so your brand actually converts. You’ll learn simple rituals to stay grounded, smart ways to celebrate wins that build momentum, and the mindset shift to stop apologizing for taking up space. If you’ve ever felt your brand is “good but not great,” this conversation shows how strategy meets soul to create presence that feels true and sells because it’s true.

If this conversation moved you, subscribe, share it with a friend who’s building something bold, and leave a quick review so more women can find their voice and rise.

To connect with Juliana & Amy:

Website: https://www.jg-brands.com/

Instagram: https://www.instagram.com/jgbrandsagency/

https://www.instagram.com/JULIANAGOLDBERG/

https://www.instagram.com/askinternetamy/

https://www.instagram.com/virada.ai/

Facebook: https://www.facebook.com/juliana.goldberg/

If you felt something shift inside you today… hold that. Honor it.

This is how we rise — one choice, one voice, one brave breath at a time.

If you’re ready to go deeper, download your free ARISE Activation Workbook at www.arisewithanita.com

And if this message landed in your soul, subscribe, leave a review, and share it with a woman who’s done playing small.

Because we don’t just rise alone — we rise together.

I’ll see you in the next episode. And until then… stay rising.