Branding is the Perception of an Experience
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Branding is the Perception of an Experience
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In this episode, we will discuss the definition of branding.
To properly apply a term or concept, you need to understand its purpose.
Many people have incorrect assumptions about branding and what brands are.
The term "branding" is often misunderstood by the general public.
The truth is, branding is the perception of an experience.
Branding is 70% verbal and 30% visual. This means connections are built primarily through what is being said and how it is being said versus what the identity of a brand looks like.
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