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Brandstorming: 52 Weeks of Visual Magic and Marketing Mischief

Brandstorming: 52 Weeks of Visual Magic and Marketing Mischief

Auteur(s): Janda Maree Concepcion
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 Welcome to Brandstorming, your unapologetically fun and slightly irreverent guide to mastering visual branding and photography over the next 52 weeks. Whether you’re a creative genius (or just faking it like the rest of us), this series dishes out weekly tips, tricks, and strategies to elevate your brand and make your visuals pop. From defining your brand’s vibe to nailing that “scroll-stopping” shot, it’s the perfect blend of practical advice and quirky charm. No fluff, no boring lectures—just real, relatable guidance served with a side of snark and a lot of heart.Janda Maree Concepcion Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Week 27 - Rebuilding From the Brand Up (And Finally Practicing What I Preach)

    Week 27 - Rebuilding From the Brand Up (And Finally Practicing What I Preach)
    Jul 5 2025

    In this episode, I’m pulling back the curtain on my own brand mess—and how I finally got back on track. If you’ve ever felt stuck, inconsistent, or unsure how to visually show up for your business, this one’s for you. You’ll get real talk, some laughs, a few hard truths, and practical tips to finally align your visuals with your vision. It’s like brand therapy… but with better lighting.
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    7 min
  • Your Brands Therapy Session

    Your Brands Therapy Session
    Jan 22 2025
    Hey hey, hey, welcome back to 52 weeks of visual branding tips. It's week three and we are diving deep into your brand's soul. Yep, we're taking your brand to therapy.We'll get into 8 core questions that will help you truly uncover your brand identity, what it stands for, who it serves, and how to make it unforgettable. Don't worry, this session won't cost you hundreds of dollars or have you sobbing into a pint of overpriced vegan ice cream. Unless you're into that again, no judgment.Last week we talked about stepping out of your comfort zone to create a bold, standout brand. And guess what? I'm taking my own advice. I'm rebranding my own business this year, and let me tell you, it's going to be a journey. Messy, 100%.Uncomfortable, absolutely, but totally worth it without a doubt. So as we go through today's questions, I'll be sharing my own experiences, struggles, and light bulb moments to help you work through yours.Think of this episode as your brand's their base session, because let's face it, even your brand deserves some TLC. Grab your coffee, your wine, or your medical MJ, whatever feels your brilliance, and let's get started.All right, let's start with the foundation of your brand. Why does it exist? And no, to make money is not the answer. Sure, we all love paying bills and funding our caffeine addictions, but your mission is about the impact you want to have on the world.Think of it this way, if your brand had a purpose beyond profit, what would it be? For me, my mission is symbol to empower people and businesses to show up boldly and authentically with visuals that tell their story. It's not just about creating pretty pictures.It's about helping people connect with their audience in a way that feels true to them. Your mission might be to make people's lives easier, to inspire creativity, or to solve a specific problem in a unique way.Whatever it is, it should guide every decision that you make, from your website copy to your Instagram captions.Your mission is your North Stark. Here's an exercise to help you refine your mission. Start with the problem you solve. What's the biggest pain point your audience has? Now, think about your solution. How do you make that problem disappear for them?And finally tie it all together in a single, powerful sentence. For example, we help busy entrepreneur save time by creating streamline workflows that actually work. Keep it concise.If your mission statement wouldn't fit on a sticky note, it's time to simplify. Next up, who are you actually serving? And I'll say it again if your answer is everyone, we've got a problem. Your brand isn't a buffet.It doesn't need to appeal to every single person on the planet. Here's a little story: I tried broadening my work last year to explore different genres and different clients. It turns out it didn't really feel right, and I had to double the number of projects to make the same income.FOMO is real when you see others booking work that you're intentionally not trying to pursue. But sticking to what feels aligned has made a huge difference. Think about your audience. Are they busy parents? Up and coming influencers? Establish businesses looking to level up their branding?The more specific you are, the easier it will be to connect with them. Here are some questions to help you identify your audience: what's their demographic, age, gender, location, etc? What are their interests, challenges, and goals? What keeps them up at night, and how can you help them?If you're feeling stuck, think about your favorite client. What did you love about working with them? Chances are they represent your ideal audience. Alright, let's talk about what makes you different. Because if you're just like everyone else, then why would they choose you?So here's the deal. Your uniqueness is your greatest asset, but it's also the thing most of us struggle to see in ourselves. For me, I've realized what sets me apart isn't just the visuals I create, it's the experience that I provide.I take the time to really get to know my clients, to understand what their goals are, their story, and to make sure that they walk away feeling confident and proud of the images that we create together.Now, think about your brand. What do you do differently? Maybe it's your quirky sense of humor, your attention to detail, or the way that you blend two seemingly unrelated skills into something magical.To figure out your unique value proposition, try this exercise: write down three things that your clients consistently praise you for.Think about what makes your process or approach different from others in your industry, and ask yourself, what do I do better or differently than anyone else? If you're still not sure, ask your clients or colleagues for feedback. Sometimes others see your brilliance more clearly than you do.This one's fun. If your brand were a person, what would they be like? My brand is like that friend who hypes you up when you're feeling down, cracks a joke...
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    12 min
  • From Comfort Zones to Carrier Pigeons: A Beginner’s Guide to Branding, Marketing, and Letting Go of Perfection

    From Comfort Zones to Carrier Pigeons: A Beginner’s Guide to Branding, Marketing, and Letting Go of Perfection
    Jan 11 2025

    A Beginner’s Guide to Branding, Marketing, and Letting Go of Perfection:

    Hey, professionals, entrepreneurs, creatives and friends, welcome. It's week two in a series of 52 weeks of visual branding and photography tips for me, Janda Maree. ......

    BRANDING QUESTIONAIRE

    Valentines Day Mini-Session Booking Link
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    8 min
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