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THIS is the completely fresh perspective on branding you’ve been waiting for – I swear it. I sat down with Sophie, designer and founder of Workshy Studio, to talk about why branding hasn’t evolved with the modern online business world — and what to do about it. We dig into what she calls “breaking in your brand,” the myth of perfect brand consistency, and how to treat your visuals like a capsule wardrobe you actually want to wear.

// I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT

Your branding isn’t broken — it just needs to be broken in.

In this episode, we yap about:

– Why traditional brand guidelines weren’t made for modern online business owners

– How Canva changed the entire branding landscape

– Why it’s normal to feel lost after your rebrand (and how to fix it)

– The messy middle no one talks about between “launching your brand” and “actually using it”

– What designers can do to help clients use their brands, not just buy them

– How seasonal branding keeps your visuals fresh without starting over

– The “capsule wardrobe” approach to design (and why it works)

– Why a little inconsistency isn’t a problem — it’s a sign your brand’s alive

// TIMESTAMPS

00:00 Meet Sophie — designer & Workshy Studio founder

01:38 Why branding hasn’t caught up with the way we actually use it

03:24 How Canva changed everything (for better and worse)

04:39 The “breaking in” period every brand goes through

05:59 What new business owners need to know before hiring a designer

07:04 Why the DIY vs. done-for-you debate isn’t black and white

08:45 How designers can evolve their offers to better support clients

11:28 The real problem with the one-and-done branding model

12:49 Giving yourself permission to be messy in the process

14:53 The “seasonal capsule brand” explained

16:22 Why design decisions drain your energy (and how to simplify them)

17:47 Building flexibility into your color palette

19:08 Balancing consistency with evolution

21:04 Sophie’s hill to die on: branding has to adapt

22:40 Where to find Sophie online

// WHERE TO FIND SOPHIE

– Visit Sophie’s website

– Follow Sophie on Instagram

// MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

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