What happens when a dentist buys a derelict Victorian leather warehouse and decides to create a practice that looks nothing like a dental office?

In this episode, Martina shares the bold journey of transforming a building site with no floors, walls, or ceilings into an award-winning dental practice that's won UK Practice of the Year three times. From absolutely refusing tooth logos to drawing inspiration from luxury hotels and boutique coffee shops, this is a masterclass in brand differentiation.

Discover:

• Why the building came first (and how a 1873 neo-gothic warehouse inspired an entire brand identity)
• The rigorous naming process that led to "The Dental Architect" (despite people saying no one could spell it)
• How to create a cohesive brand experience from interior design to prosecco labels
• Why navy and gold nearly happened (and why we're glad it didn't)
• The truth about "style without substance" and why pretty isn't enough
• How brand building never stops after the logo is designed

Perfect for:Practice owners, entrepreneurs, and anyone interested in premium branding, customer experience design, or breaking industry norms

Featured:Multiple award winner including UK Dentist of the Year, with insights on building a brand that represents excellence, honesty, fun, and growth—not just aesthetics.

Warning: Contains zero molar logos and an unhealthy obsession with building heritage.