In this episode of Off the Shelf, Rich Hill of Unilever joins the crew to unpack how culture, creativity, and curiosity drive modern commerce. From activating massive moments like the World Cup and March Madness to experimenting with AI and building brands with real human stories, this conversation goes way beyond the shelf. It’s a fun, honest look at how relevance is built when people come first.

Note: This episode was originally recorded in December 2025.

Disclaimer: The views and opinions expressed in this podcast are those of the individual hosts and guests and do not necessarily reflect the views, policies, or positions of the company or its affiliates.

Fresh off CES 2026, Breaktime’s Josh Ginsberg and Brad Godwin hit record to unpack what actually matters from the biggest tech show on the planet. From AI becoming the new baseline to robots, wearables, and screenless tech reshaping how consumers live and shop, they break down the signals brands can’t ignore. The conversation zeroes in on utility, trust, and why “AI-powered” alone isn’t enough anymore. If you care about where commerce is headed and how brands win next, this one’s for you.

Join the Off the Shelf team for an insightful conversation with Jenny Echeverri, who leads Omni-Channel Strategy for the Walmart team at Reckitt. In this first episode, we explore the dynamic evolution of commerce, the growing complexity of conversational commerce, and what’s needed to win in AI-driven channels as we head into 2026.

Want to follow Jenny's sourdough journey? Check out Crust & Crumb Sourdough Co on Instagram and TikTok:

• Instagram: @crust_n_crumb_sourdough
• TikTok: @crust_n_crumb_sourdough

Disclaimer: The views and opinions expressed in this podcast are those of the individual hosts and guests and do not necessarily reflect the views, policies, or positions of the company or its affiliates.