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Bringing Business to Retail

Bringing Business to Retail

Auteur(s): Salena Knight | Retail & Ecommerce Growth Strategist
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À propos de cet audio

Tired of putting all the hard work into your retail or ecomemrce business and not feeling like you're getting back as much as you put in? Its time to stop the hustle and instead put your effort into strategic growth. Less ping-ponging, more results. Salena Knight is a Retail & Ecommerce Growth Strategist who founded, built and then sold a multi-award winning chain of stores. Listen in to her proven, no BS strategies, that have helped scale hundreds of retail and ecommerce businesses all around the world.© The Retail Strategists Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • The Smart Way to Do Post-Christmas Sales
    Dec 11 2025

    Most retailers panic on Boxing Day and end up giving away their December profits.

    In this episode, Sal shares a simple, strategic framework to discount smart, not desperately.

    Learn how to segment your stock, protect your margins, turn gift card holders into high-value customers, and use "Treat Yourself" messaging to keep sales strong after Christmas.

    If you want your post-Christmas sales to work for your business (and not drain your bank account), this episode gives you the exact plan to follow.

    #retailstrategy #boxyingday

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    16 min
  • The Returns Strategy Every Retailer Needs
    Dec 4 2025

    Most retailers dread returns, but what if they're not the problem you think they are? In this episode, Sal breaks down the real story behind returns — why they happen, what they reveal about your customers, and how the smartest retailers turn returns into repeat sales instead of lost revenue.

    You'll learn simple ways to streamline your returns process, reduce unnecessary returns, and create an experience that builds trust rather than frustration. If you've ever wondered how to make returns easier, faster, and more profitable, this episode is your new go-to guide.

    In this episode:
    • Why returns are actually data you can use
    • The biggest mistakes retailers make with returns
    • How to turn a return into a new sale
    • Easy improvements for a smoother returns experience

    — Sal

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    24 min
  • 3 Quick Wins for Your Busiest Season
    Nov 27 2025

    Short on time but need big wins? This Black Friday special combines three game-changing strategies from our most popular episodes.

    You'll learn:

    • The "Most Popular" trick: How one word change increases sales and average order value (backed by behavioral science)
    • From nurse to 7-figures: Why starting before you're ready beats waiting for the perfect plan
    • Subscription box gold: How 400 monthly subscribers created guaranteed revenue and transformed an entire business model

    Three stories. Three strategies. At least one aha moment for your store.

    Grab the free Discount Calculator: https://scale.theretailacademy.net/discount-calculator

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    22 min
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