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Can beef diplomacy really change the global dinner plate?

In this episode of The Bovine, host Kara Mastel sits down with Brodie Haugan, former Alberta Beef Producers Chair and current Canadian Cattle Association rep, fresh off a whirlwind trade mission to Vietnam and the Philippines.

From navigating chaotic intersections without crosswalks to barbecuing ribeyes for top Southeast Asian chefs, Brodie shares the highs, surprises, and valuable lessons from promoting Canadian beef on the world stage.

This conversation offers a unique behind-the-scenes look at how Alberta’s cattle industry is forging relationships abroad, expanding markets, and ensuring that when global leaders sit down to eat, Canadian beef has a seat at the table too.

Listen For:

6:04 Why Southeast Asia? The Strategic Goal Behind the Trip
7:57 Demand: Cuts, Culture & Culinary Traditions
12:41 Boardrooms, Beef & Big Players: Connecting People
16:17 What They Asked: Supply, Not Sustainability
24:33 Efficiency Matters: Why Producer Presence Pays Off

GUEST: Brodie Haugan. Co Chair Domestic Agriculture Policy and Regulations Committee, Canadian

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