Épisodes

  • The Future of Authority: Why Leaders Must Act Now in the Age of AI

    The Future of Authority: Why Leaders Must Act Now in the Age of AI
    Apr 17 2025
    This week Adam and Joe are joined by Rusty Shelton, co-author with Adam Witty of "Authority Marketing" and "The Authority Advantage." The conversation explores the evolving landscape of authority building in the digital age, with particular focus on how AI is reshaping the way leaders establish and maintain their thought leadership. Rusty shares valuable insights on the urgency for leaders to establish their digital presence before AI potentially becomes a new gatekeeper of information, the importance of authenticity in content creation, and how to effectively leverage tools like perplexity.ai to audit your personal brand. The discussion also covers the ethical considerations of authority building, the growing significance of podcasting in thought leadership, and how to successfully transition between different areas of expertise while maintaining credibility. Through their nine-year partnership, Adam and Rusty demonstrate how relationship-building remains central to effective authority building, even as digital tools and platforms continue to evolve.
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    41 min
  • The Authority Maturity Model: Your Roadmap from Expert to Industry Leader

    The Authority Maturity Model: Your Roadmap from Expert to Industry Leader
    Apr 10 2025
    In this episode, Adam and Joe welcome Advantage Media CMO Beth LaGuardia Cooper to discuss the Authority Maturity Model - a groundbreaking framework for measuring and developing professional authority. As the creator of this model, Beth breaks down its five key stages: Emerging, Tactical, Operational, Strategic, and Differentiated, explaining how leaders can progress from being knowledgeable experts to becoming recognized authorities in their fields.The conversation explores how the model helps business leaders strategically build their influence while measuring concrete results along the way. Beth shares practical insights about transitioning between stages, setting realistic goals, and balancing personal and corporate brands. The discussion also covers important milestones like book publishing, social media presence, and speaking engagements that mark progress along the authority journey. Whether you're just beginning to build your authority or looking to reach new heights of influence, this episode offers a clear roadmap for understanding where you are in your authority journey and what steps to take next. Adam Witty adds valuable perspective throughout, emphasizing that building authority is not just about reaching the top, but about the transformative journey and opportunities that emerge along the way.
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    39 min
  • Bold, Not Bashful: How a Martial Arts Master Builds Legacy-Driven Authority

    Bold, Not Bashful: How a Martial Arts Master Builds Legacy-Driven Authority
    Apr 3 2025
    In this powerhouse episode of Build Your Authority, join Adam and Joe as they sit down with Scott Manning—founder of Dental Success Today, martial arts master, and visionary business strategist. For over two decades, Scott has revolutionized dental practices, transforming them into purpose-driven empires that prioritize both profit and personal fulfillment. Discover how Scott’s martial arts discipline fuels his unique approach to leadership, blending relentless systems like his Practice Profit Blueprints with a philosophy of "bold, not bashful" confidence. Learn why niche mastery, empathetic influence, and "guilt-free success" are non-negotiables for standing out in crowded markets—and how to avoid the trap of ego while owning your authority. Whether you’re a dentist, CEO, or aspiring leader, Scott’s wisdom on marrying discipline with vision will redefine how you approach success. Tune in and learn why true authority isn’t about being the loudest—it’s about being unforgettable.
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    45 min
  • The Intersection of AI and Authority Building

    The Intersection of AI and Authority Building
    Mar 27 2025
    Adam and Joe explore the intersection of artificial intelligence and thought leadership with Kerrie Ann Nauseda, Vice President of Publishing and Strategy Editorial at Advantage. Together, they dive into the ethical and practical implications of using AI in content creation, particularly in building authority and trust as a business leader. This episode highlights the risks of over-relying on AI tools, the importance of maintaining authenticity, and the need for transparency when integrating AI into your workflow. Kerrie Ann offers practical tips for leveraging AI to enhance your expertise without compromising credibility, while Adam emphasizes the role of trust and human creativity in establishing true authority. Packed with thought-provoking analogies, actionable advice, and predictions for the future of publishing and AI regulations, this episode provides a roadmap for navigating the rapidly evolving world of AI while staying true to your voice and values.
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    41 min
  • From Blank Page to Bestseller: How Book Architecture Transforms Entrepreneurial Ideas into Impactful Books

    From Blank Page to Bestseller: How Book Architecture Transforms Entrepreneurial Ideas into Impactful Books
    Mar 20 2025
    Director of Book Architecture Kristin Hackler joins Adam to explore the intricate process of transforming entrepreneurial ideas into impactful books.

    Known internally as the "Author Whisperer," Kristin reveals how she helps business leaders discover their unique perspective and create compelling narratives that resonate with specific audiences. The discussion covers essential aspects of book planning, from initial vision sessions to creating detailed structural blueprints before writing begins.

    Kristin shares valuable insights on crafting compelling narratives, explaining how different structural approaches can better serve various audiences and messages.

    The conversation addresses common challenges busy executives face when writing books, offering practical solutions like working with ghostwriters and using voice recordings to capture ideas. The episode concludes with an important discussion about creating lasting legacy through business books, emphasizing the need to focus on timeless principles rather than temporary trends.
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    46 min
  • Blogging for Authority: Why It’s a Must-Have Tool for Leaders

    Blogging for Authority: Why It’s a Must-Have Tool for Leaders
    Mar 13 2025
    In this episode of Build Your Authority, we dive into the world of blogging with Mark Gillespie, Director of Content at Forbes Books and a seasoned writer. Mark shares his expert insights on why blogging remains a cornerstone of personal branding and authority building in today's digital landscape.

    From defining the optimal length and cadence of blog posts to explaining the importance of planning content, Mark provides actionable strategies for creating meaningful, timely, and authoritative blogs. He highlights how blogging can serve as "anchor content," supporting other platforms like podcasts and social media, and how it plays a vital role in SEO and PR efforts.

    Adam, Mark, and Joe discuss practical steps for CEOs and entrepreneurs to get started with blogging, emphasizing the importance of storytelling, relevance, and consistent publishing.

    Whether you're creating content yourself or collaborating with a ghostwriter, this episode equips you with the tools to leverage blogging as a powerful way to connect with your audience, share expertise, and ultimately build authority. Tune in for valuable tips, inspiring examples, and a deeper understanding of how blogging can be the gym workout your thought leadership needs to thrive.
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    39 min
  • Mastering Storytelling and Building Authority with Don Yaeger

    Mastering Storytelling and Building Authority with Don Yaeger
    Mar 6 2025
    We’re thrilled to kick things off with an extraordinary guest: Don Yaeger. As a 12-time New York Times bestselling author, Hall of Fame keynote speaker, and the new publisher of Forbes Books, Don brings a wealth of knowledge and experience to the table. In this episode, Adam sits down with Don to explore the art of storytelling, the keys to building a powerful personal brand, and the lessons we can learn from legendary leaders and athletes.

    Don dives deep into the essentials of storytelling, emphasizing the importance of knowing your audience and crafting a clear call to action. He shares insights from his work with icons like Walter Payton and Condoleezza Rice, revealing how great leaders and brands tell stories that resonate. Whether you're writing a book or delivering a keynote, Don explains how authorship and speaking engagements can work together to amplify your authority and extend your influence.

    This episode is packed with actionable advice, including tips for professionals at pivot points in their careers. Don’s journey from journalist to speaker is a testament to the power of preparation, humility, and authentic connection. He also touches on why giving credit and staying true to your values are the hallmarks of great leadership.

    Don’t miss this powerful conversation that sets the tone for an inspiring new season!
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    53 min
  • Podcasting: A Tool to Build Trust and Leadership Authority

    Podcasting: A Tool to Build Trust and Leadership Authority
    Dec 12 2024
    In this season finale of Build Your Authority, Adam and Joe explore the transformative power of podcasting in building a strong leadership brand. Adam shares his journey of recognizing podcasting as a crucial medium for thought leaders, especially in reaching busy professionals who prefer listening over reading. Discover why podcasts have become an essential tool for establishing authority, building trust, and maintaining continuous engagement with your audience.


    From understanding the evolution of media to strategic tips on content creation and distribution, this episode offers invaluable insights for anyone looking to elevate their influence and impact. Whether you're a CEO, entrepreneur, or business leader, join us for an inspiring conversation that will empower you to harness the full potential of podcasting to build your authority and create lasting connections with your audience. Tune in and learn how to move from success to significance with the Build Your Authority Podcast.
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    31 min