Tired of watching Meta performance slide while the same three creatives fight fatigue? We lay out a clear, practical framework to thrive under Andromeda by turning creative diversity into a repeatable system. No jargon, no fluff—just the ten pillars that help you build a deep ad library, discover new angles, and keep the algorithm fed with ideas that actually convert.

We start by sharpening positioning with us versus them and features and benefits that prove value in the real world, not just the spec sheet. Then we move through problem solution storytelling, high-trust UGC with smart briefs, and the brand-humanizing power of founder and employee content. Education gets its due with demos, unboxings, and setup walkthroughs that reduce buyer friction for products and services alike. When it’s time to close, we break down promo and urgency plays that shine during Black Friday and beyond, and we show how testimonials, press, and case studies build credibility that compels action.

You’ll also hear why “ugly” and trend-based ads work so well in the feed, plus our favorite addition to the framework: objection handling that leads with the doubt and resolves it with proof. Finally, we talk execution—filling each bucket across formats, tailoring for avatars, and navigating the single campaign, single ad set approach with the 50-ad cap. Expect a roadmap you can run this week, whether you’re scaling ecom or a service brand looking to add momentum.

If this playbook helps, follow the show, share it with your team, and leave a quick review. Want help building the system for your brand? Subscribe for more breakdowns and tell us which pillar you’re testing next.