Tina Fleming has spent more than a decade leading strategy at the intersection of content, media, and AI.

As Senior Director of AI Optimization at Avenue Z, she helps brands get found and cited in AI answer engines like ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude, turning emerging technology into real visibility and measurable impact.

This week, Christopher Sherrick sits down with Tina to explore what it means to build authority and trust in a digital landscape reshaped by AI, shifting buyer behavior, and the rise of social commerce as a core sales channel.

The conversation dives into:

1. Executive Leadership and Motivation

2. Integrating AI Into Your Business

3. Winning the New Era of Brand Visibility

Tina brings a product leader’s perspective, defining Avenue Z’s company-wide AI strategy, building governance and guardrails, and leading teams through innovation that actually ships safely.

Her approach blends technical understanding with a deep sense of responsibility, helping brands not only adapt to the AI era but lead it ethically and effectively.

This episode speaks to founders and marketing leaders who want to understand how to adopt AI with intention, stay visible in new digital ecosystems, and scale trust as fast as technology.