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Building Better CMOs and Marketing Leaders

Building Better CMOs and Marketing Leaders

Auteur(s): MMA Global / LightningPod
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À propos de cet audio

 Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart. Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of marketing. You'll gain a deeper understanding of the evolving purpose of marketing leaders, and learn actionable strategies to overcome obstacles. Produced by LightningPod.fm. For transcripts and more, visit bettercmos.com©️ MMA Global Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Branding, Beverages, and Breakthroughs with Keurig Dr Pepper CMO Drew Panayiotou

    Branding, Beverages, and Breakthroughs with Keurig Dr Pepper CMO Drew Panayiotou
    Dec 3 2025
    "Being a public company CMO is very different than being a CMO in a private entity ... you need to deliver earnings. And I'd say this, any CMO that is not focused on driving revenue will not be there a long time," says Drew Panayiotou, the CMO of Keurig Dr Pepper. "You have to drive revenue, no if, ands, or buts." Consistently driving revenue gets even harder when, like Drew, you are stewarding 125 brands, including Yoohoo, Hawaiian Punch, Canada Dry, Keurig, Dr Pepper, and 7-Up. Drew believes in focusing on building emotional connections and cultural relevancy, driving raving fans to perpetuate the brand’s growth and significantly impacting revenue. Today on Building Better CMOs, he talks with Marketing + Media Alliance CEO Greg Stuart about harnessing digital transformation to fuel marketing initiatives, the importance of internal alignment and communication, and the role of emotional connections in brand loyalty. ⁠Full transcript⁠ This episode was produced and edited by Eric Johnson from ⁠LightningPod⁠⁠ Follow Building Better CMOs in your podcast app⁠⁠⁠⁠⁠ Rate and review the podcast ⁠⁠Drew's LinkedIn⁠⁠ Greg's LinkedIn
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    1 h et 5 min
  • From Candy to Credit with Natasha Madan of Intuit Credit Karma

    From Candy to Credit with Natasha Madan of Intuit Credit Karma
    Nov 19 2025
    "If you don't drive, you will be driven," says Natasha Madan, the head of marketing at Intuit Credit Karma. "You have to play offense, you cannot be playing defense." That leadership philosophy has helped Natasha navigate from marketing candy brands at Nestlé to building Prime's brand strategy at Amazon, and now helping millions of people make financial progress. She believes marketers struggle to connect brand marketing with growth marketing, creating a gap that limits their impact. Today on Building Better CMOs, she and Marketing + Media Alliance CEO Greg Stuart discuss why marketing needs to bridge brand and performance, how understanding consumer psychology drives breakthrough creative, and why leadership means making tough decisions people may not initially like. They also explore the deep relationship people have with money, the power of AI-driven personalization, and why clarity is kindness in both parenting and managing teams. Full transcript This episode was produced and edited by Eric Johnson from LightningPod Follow Building Better CMOs in your podcast app⁠⁠⁠ Rate and review the podcast Natasha's LinkedIn Greg's LinkedIn
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    53 min
  • Connecting Marketing to Growth, with Wayfair CMO Paul Toms

    Connecting Marketing to Growth, with Wayfair CMO Paul Toms
    Nov 5 2025
    Full transcript⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Watch this interview on YouTube⁠⁠⁠⁠⁠⁠ — Wayfair CMO Paul Toms got some advice from the company’s first marketing boss, which he still uses all the time: “Nobody cares about anything that happened before today. All we care about is that we make the smartest decision today… It lets you just engage in the present and in solving for the future without over-rotating on a prior decision." Paul has spent nearly 19 years at Wayfair, starting when the company had about 100 employees. Today, he oversees five brands across four countries, and leads marketing for a $12 billion business that's expanded into physical retail while maintaining its digital-first foundation. Today on Building Better CMOs, Paul and Marketing + Media Alliance CEO Greg Stuart talk about why marketers struggle to connect their work to business outcomes, and why the distinction between brand and performance marketing is simply a time window. They also discuss how to resolve disagreements by finding common ground, how Wayfair is finding innovative uses for AI, and why making decisions with incomplete information is essential for growth. This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠⁠⁠⁠⁠LightningPod.fm⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Building Better CMOs in your podcast app⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rate & review the podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Links: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Paul's LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Greg's LinkedIn⁠⁠⁠
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    56 min
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