Building Product Launch Messaging That Sticks
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Building Product Launch Messaging That Sticks
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In this episode of SAID DIFFERENTLY, the show focused on B2B story and messaging success, our guest Maureen West discusses the art and science of managing product launches -- big and small -- to ensure successful communication in the market. Maureen and host Jennifer Sikora dive into a number of topics related to product launches including:
* The types of launches and how to "matrix" their importance
* The key internal stakeholders who should help determine the messaging associated with your launch
* What to do before, during, and after to increase your chances of that launch having messaging success
* What to do if the message isn’t resonating as hoped, how soon do you adjust?
* Thinking of the overall “umbrella” positioning of your portfolio and your company, as you release new features in various products at different times
* Reacting to a competitor’s launch - do you or don't you?
Said Differently is sponsored by Troupe, the AI hub for messaging success. You can watch the video versions of these podcasts on our YouTube playlist.